Head of Strategy

Job Title: Head of Strategy

Job Description
:
Are you a strategic leader looking for the opportunity to build and shape a Strategy function from the ground up? We're seeking an experienced Head of Strategy to drive insight-led thinking across new business, client growth, and agency development. This is a rare opportunity to combine strategic leadership, client influence, and team development within a growing agency environment.

County: Greater Manchester

Location: Trafford Park

Salary Range: 45,000 - 50,000

About the Company: Our client is a well-established integrated marketing agency that partners with brands to deliver impactful campaigns across media, digital, creative, events, and sponsorship. Known for its collaborative culture and insight-driven approach, the agency combines data, creativity, and strategic thinking to help clients achieve measurable commercial growth.

About the Role: The Head of Strategy will play a pivotal leadership role within the business, responsible for establishing and leading the agency's strategic capability. Acting as a trusted advisor to clients and internal teams, you will develop insight-led strategies that underpin new business opportunities, existing client growth, and campaign effectiveness. This role combines strategic vision with hands-on delivery and offers the opportunity to build and develop a growing team.

• Lead strategic development for new business pitches and client proposals.
• Develop integrated campaign strategies across ATL, digital, creative, events, and sponsorship channels.
• Analyse client performance data, market research, audience insights, and competitor activity to identify opportunities.
• Build audience personas, segmentation models, and positioning frameworks.
• Develop strategy presentations, campaign briefs, account reviews, and recommendation documents.
• Create messaging frameworks, campaign platforms, and brand positioning statements.
• Define campaign measurement frameworks and success criteria.
• Present strategic recommendations and facilitate workshops with senior client stakeholders.
• Work closely with Creative, Digital, Events, Media Planning & Buying, and Account Management teams to ensure strategic alignment.
• Deliver PCA reviews, QBRs, and strategic planning sessions.
• Manage and develop the existing Strategy Manager.
• Establish agency-wide strategic methodologies, processes, and toolkits.
• Build and scale the wider Strategy team as the business continues to grow.

• Significant experience in strategy roles within an agency environment.
• Strong background across ATL, digital media, brand, and integrated campaign strategy.
• Proven success leading strategic development for new business pitches and client acquisition.
• Strong commercial acumen and ability to identify client growth opportunities.
• Experience translating insights and research into actionable strategic recommendations.
• Excellent analytical and problem-solving skills.
• Strong presentation, communication, and workshop facilitation abilities.
• Experience managing and developing strategists or small teams.
• Ability to influence senior stakeholders and confidently lead client-facing conversations.
• Strong understanding of consumer behaviour, audience segmentation, and market analysis.
• Experience across creative campaigns, media planning, and ideally events or sponsorship activity.

• Supportive, collaborative agency culture
• Hybrid working (2 office / 3 home)
• Career growth opportunities
• Birthday off
• Generous holiday allowance
• Mental health support
• Half-day Friday on payday Fridays
• Annual agency-wide trip
• Quarterly team socials
• Strong work-life balance