Digital Copywriter

• Craft conversion-driven web, email, and paid copy
• Collaborate with SEO, performance, and creative teams
• Ensure copy is on-brand and optimised for channel performance
• Write SEO-led content across various digital platforms
• Create paid media copy tailored to each platform's strengths
• Run A/B tests and use results to refine content strategies
• Use in-house AI tools for content creation

• Proven experience as a Digital Copywriter or in a similar role
• Excellent writing, editing, and proofreading skills
• Strong understanding of SEO principles and best practices
• Ability to adapt tone of voice for different audiences
• Familiarity with digital marketing concepts and best practices
• Experience in content management systems (CMS)
• Knowledge of A/B testing and performance metrics

Demonstrates expertise in crafting conversion-driven web and email copy while optimising content for SEO and channel performance. Proficient in using A/B testing to refine strategies and adapt tone for diverse audiences.

• Digital Copywriting
• SEO Principles
• A/B Testing
• Content Management Systems
• Content Strategy

• Writing
• Editing
• Proofreading
• SEO Content Creation
• Performance Metrics

• Adaptability
• Collaboration

• Conversion-Driven Copy
• Paid Media Copy
• Channel Performance
• Audience Engagement

• In-House AI Tools
• Digital Marketing Concepts