Head of Digital
Job in
Manchester, Greater Manchester, M9, England, UK
Listed on 2026-08-06
Listing for:
Forwardrole
Full Time
position Listed on 2026-08-06
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Strategy, Marketing Management, Marketing Communications
Job Description & How to Apply Below
We have partnered with one of the UK's fastest growingoralcarebrands, asthebusinessscales,they'relookingforanambitious
Headof
Digitaltotakeownershipofdigitalandmarketing endtoend.
You'llsitabovetheexistingmarketingteamandexternalagencypartners,reportingdirectlytotheCEO.Thisisaseniorleadershipseat-notafunctiontorunwithinsomeoneelse'splan,buttheplanitself.
What You'll Be Doing Strategy & Leadership- Buildandexecutetheoverallmarketinganddigitalstrategy
- Setquarterlyandannualmarketingplansagainstcompanygrowthtargets
- Leadandmanagethemarketingteam,withclearobjectivesandaccountability
- Manageagencyandfreelancerrelationships
- Identifynewchannels,partnershipsandacquisitionopportunities
- Overseepaidadvertisingacross Meta,Tik Tok,Googleandemergingplatforms
- WorkwithagenciestoimproveROAS,CACandprofitability
- MonitorKPIsanddrivedata-led improvements
- Managebudgetsandforecastchannelperformance
- Leadinfluencerandaffiliatestrategy
- Scalecreatorpartnershipsandambassadorprogrammes
- Owncampaignplanning,negotiationsandperformanceanalysis
- Aligninfluenceractivitywithproductlaunchesandwiderbusinessgoals
- Overseesocialactivityacross Tik Tok ,Instagram,Facebook,Pinterestandemergingplatforms
- Guidecontentstrategytodriveengagement,reachandsales
- Workwiththesocialteamoncreativecampaignsandviralcontent
- Keepbrandconsistentacrosseverychannel
- OwnemailandSMSmarketingstrategy
- Drive retention,repeatpurchaserateandcustomerlifetimevalue
- Workwiththeteammanaging Klaviyoonautomations,campaignsandsegmentation
- Buildoutloyalty,referralandretentioninitiatives
- Leadgo-to-marketstrategyfornewproductlaunches
- Coordinateintegratedcampaignsacrossbrandandsalesobjectives
- Ownmarketingreporting,dashboardsandKPItracking
- Presentinsightsandrecommendationstotheleadershipteam
- 5+yearsinamarketingleadershiprole
- Experiencemanagingmulti-channele-commerce marketing
- Stronggriponperformancemarketing
- Experiencemanagingmarketingteamsandagencies
- Commerciallydrivenwithastronganalyticalmindset
- Proventrackrecordscalingconsumerbrands
- Strongorganisationalandprojectmanagementskills
- HaveDTCe-commerce experience
- Haveworkedinbeauty,wellness,oralcareorconsumerproducts
- Havemanagedinfluencerandaffiliateprogrammes
- Knowyourwayaround Klaviyo,Shopifyandattributionplatforms
- £60,000-£65,000salary
- Officebase din Altrincham
- DirectlinetotheCEOandrealinfluenceoverbranddirection
- Ownershipofacategory-leading brand'sentiremarketingfunction
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