Brand Director

About Us

Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and designs of unrivalled quality that flatter all figures.

Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and designs of unrivalled quality that flatter all figures.

From prom to occasion, maternity, bridal, and beyond, we deliver an elevated shopping experience that connects our global community of trend-setting consumers, influencers, and content creators with fresh collections dropping weekly.

Club L London has grown rapidly across product range, storefronts and international markets, but brand identity has not kept pace - the vision has become diluted and is not consistently landing with customers or the business. This role exists to fix that.

The Brand Director owns the Club L London brand outright: the strategy, the identity, and final approval over how it is expressed everywhere it shows up - product, campaigns, imagery, tone of voice, packaging, social media, PR and events. This is not an advisory or strategy-only role. The Brand Director is the brand's guardian and final sign-off authority across every consumer-facing touchpoint, including who the brand partners with and how it shows up in the press and in person;

the Creative Director and studio team execute under their direction, in the way a Creative Director/Head of Design would report into a Brand Director at a comparable premium fashion business.

• Define and own Club L London's brand positioning, target customer, and point of difference versus competitors, grounded in commercial data and customer insight.
• Set the brand strategy end-to-end and present it to the CEO for sign-off; once approved, hold full authority for how it is delivered day-to-day.
• Own the brand guideline (tone of voice, visual identity, brand world, do's and don'ts) as the single reference point for every team touching the brand.

• Act as final approver — not just reviewer — of all campaigns, product imagery, packaging, tone of voice and wholesale/in-store presentation before they go live.
• Direct the Creative Director and studio team on brand vision and standards; the Brand Director sets and protects the vision, the Creative Director's team executes it under their sign-off.
• Have the authority to stop or send back any creative output that doesn't meet the brand standard, and the accountability for explaining why.
• Run a simple, fast approval process (clear checkpoints, no unnecessary bureaucracy) so brand guardianship speeds work up rather than slowing it down.

• Own the social media strategy and content direction across all Club L London channels, ensuring tone, visuals and campaign tie-ins are consistently on-brand.
• Set and approve the influencer, ambassador and partnership outreach strategy — who the brand associates with, and why it fits the positioning.
• Own PR strategy and the relationship with the PR agency/press office, including proactive press outreach, launch moments and reputation management.
• Own the events calendar — product launches, press days, pop-ups and brand activations — ensuring each event is a deliberate expression of the brand, not a one-off marketing push.
• Ensure social, PR and events activity is planned in lockstep with the product and campaign calendar, so the brand tells one consistent story across every channel at any given time.

• Work with Buying & Merchandising to ensure product ranges reflect and reinforce brand positioning, not just commercial trend-chasing.
• Partner with Ecommerce and CRM/Marketing to ensure brand identity is expressed consistently on-site and in campaigns across all storefronts (UK, EU, US, AU, UAE, KSA and beyond).
• Work with the Insights team to track brand health, customer perception, social engagement and competitor positioning, and use this to inform ongoing strategy.
• Represent…