Marketing Manager

Perfectly positioned just a stone's throw away from Piccadilly Train Station, Manchester Marriott Hotel Piccadilly proudly emerges as the city's leading 4-star destination.

The Marketing Manager is responsible for developing and delivering the hotel's marketing strategy to drive brand awareness, increase revenue and maximise occupancy across all market segments. The role is responsible for creating engaging marketing campaigns, managing digital channels, supporting sales activity and ensuring brand standards are consistently maintained.

Working closely with the Commercial Director, Revenue Manager, and wider Sales Team will identify opportunities to promote the hotel, food and beverage outlets, meetings and events, weddings and seasonal campaigns.

The role reports directly to Commercial Director.

• Worldwide employee discounts at Marriott Hotels;
• Hotel discounts across all Axiom Hospitality hotels ‑ colleague rates and up to 50% discount on F&B;
• 28 days holiday, including bank holidays, increasing yearly to 33 days;
• Discounts across retail, restaurants, events and more through our benefits & rewards portal;
• Access to our Employee Assistance Line to support your Mental Health and Wellbeing;
• Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay;
• Yearly complimentary Axiom Xcape stayover after one year of service;
• A growing team with great training, progression, and promotion opportunities;
• Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire;
• Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more!

• Develop and implement the hotel's annual marketing plan.
• Create and deliver marketing campaigns that support the hotel's commercial objectives.
• Identify new opportunities to increase revenue across bedrooms, meetings and events, food and beverage and leisure facilities.
• Monitor market trends and competitor activity to identify opportunities and threats.
• Measure campaign performance and provide regular reports with recommendations.

• Manage and update the hotel's website, ensuring content is accurate and up to date.
• Plan and deliver email marketing campaigns.
• Manage SEO and support PPC campaigns where applicable.
• Monitor website analytics and conversion performance.

• Develop and manage the hotel's social media strategy.
• Produce engaging content across platforms including Facebook, Instagram, Linked In and Tik Tok where appropriate.
• Create photography and video content to promote the hotel.
• Manage the content calendar.
• Monitor engagement and respond to customer enquiries where appropriate.
• Track social media performance and recommend improvements.

• Ensure all marketing materials comply with brand guidelines.
• Maintain consistency across all printed and digital communications.
• Liaise with external agencies, designers and printers where required.
• Support new product launches and promotional campaigns.

• Build relationships with local media and community organisations.
• Identify PR opportunities to promote the hotel.
• Prepare press releases where appropriate.
• Coordinate media visits and promotional events.
• Work closely with the Commercial Director and Sales Team to develop promotional campaigns.
• Produce sales collateral including brochures, presentations and promotional materials.
• Support corporate, group, conference and wedding business through targeted marketing activity.
• Assist with client events, showcases and networking opportunities.

• Develop seasonal campaigns including Christmas, Mother's Day, Valentine's Day, Easter and summer promotions.
• Promote food and beverage offers.
• Support wedding fairs, exhibitions and hotel showcases.
• Coordinate promotional events within the hotel.

• Manage the marketing budget effectively.
• Obtain quotations from suppliers where appropriate.

• Monitor key performance indicators including:
• Present findings and recommendations to senior management.

• Website traffic
• Campaign ROI
• Direct bookings

• Act as an ambassador for the hotel and brand.
• Maintain excellent…