Tiktok Shop Strategist

Job Title:
Tik Tok Shop Strategist
Function: Tik Tok Shop Dept | Strategy & Client Management
Location: Remote (option of working in London or Manchester offices)
Job Type: Full-Time
Reports To: Tik Tok Shop Lead
Compensation: £38,000-£45,000

For You Advertising is the UK’s leading Tik Tok marketing agency, partnering with ambitious, high-growth brands to master Tik Tok commerce. As Tik Tok UK’s preferred partner for ecommerce and DTC, we help brands unlock full-funnel growth; from shop setup to viral content.

As specialists on Tik Tok, we partner with brands to build ecosystem fluency to drive acquisition, launch shops, fuel creative pipelines, and deliver results that ripple across every channel. As a result, we are the chosen content and performance partners for Tik Tok UK’s ecommerce, DTC & Shop teams. Dedicated support from Tik Tok alongside early access to new product features.

We are seeking A-Players to join our team of high-performance marketers. Our mission is to be the UK’s most renowned Tik Tok marketing agency and we want you to be a part of this journey.

Owns the day-to-day social commerce strategy and client relationship for a portfolio of client accounts: communication, success, and satisfaction. Delivers commercial reporting, works with the TTS Lead on client-level strategy, and acts as agency lead to Tik Tok per client, aligning on category strategy. This is both a strategic and hands-on role. Perfect for someone who lives and breathes eCommerce and Tik Tok.

For You sits at the intersection of affiliates, creators, and community. We win affiliates before we win customers, drawing on our own proprietary creator community, in-house technology, and creative strategy to build momentum that converts. It's a model built on real commercial signal, not just content volume, and it's what makes us Tik Tok UK's trusted commerce partner.

Client relationship management

• Single point of contact for assigned client accounts
• Weekly report authorship and delivery
• Monthly Deep Dive authorship and delivery (Growth-tier and above)
• Coordinate cross-department input into client deliverables (Affiliate, Commercial Ops, GMV Max)

Tik Tok Shop Setup & Management

• Launch and maintain Tik Tok Shops for multiple brand clients.
• Manage product listings, pricing, inventory sync, promotions, and monthly Shop strategies.
• Co-ordinate with client teams for continued shop growth opportunities and strategic evolvement.

Sales & Campaign Strategy

• Shape sales strategy for the account: promotions, product drops, and shop-led campaigns, working with Commercial Ops and Creative.
• Analyse performance metrics to diagnose conversion and engagement bottlenecks, and translate findings into next-step actions.
• Align shop strategy with paid and creative teams to ensure one coherent account strategy, not siloed initiatives.

Commercial reporting

• Weekly performance snapshot per client
• Monthly Deep Dive presentation (Growth-tier and above)
• Contribute to Q  preparation (Senior Strategist + TTS Lead own Q  delivery)
• Forecast-vs-actual tracking against the onboarding P&L per client

Platform representation

• Act as agency lead to Tik Tok per client: aligning on category strategy, escalation handling, and platform-level opportunities (SKM eligibility, Traffic Boosting deployment, beta access)
• Coordinate with Commercial Ops Lead on platform-level incentives

Category strategy

• Represent the client's category context in cross-functional discussions
• Feed category-level trends into affiliate briefs, GMV Max asset selection, and commercial planning

Affiliate Strategy (Supporting)

• Partner with the account's Affiliate Manager to ensure the affiliate programme's messaging, briefs, and creator communication stay consistent with client strategy and brand voice.
• Sense-check affiliate performance data with the Affiliate Manager and flag where strategic adjustments are needed.
• Ensure affiliate-facing reporting reflects the wider account strategy and ties back to commercial goals.

(Day-to-day affiliate management, creator outreach, and sample requests sit with the Affiliate Manager)

• You will be part of a world-class team, made up of high-performing, motivated individuals…