Arena Marketing Manager

About Legends Global

Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality. We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide. Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration.

Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.

The Arena Marketing Manager is responsible for driving marketing excellence, digital capability and commercial performance across the UK arena portfolio. Working closely with venue teams, senior operational leaders, promoters and ticketing partners, the role ensures a consistent and data-driven approach to marketing that maximises audience reach, ticket sales, on-site revenue and the successful launch of new products and investments. The role also acts as a centre of expertise for arena marketing, developing best practice, strengthening stakeholder relationships and supporting performance across the portfolio.

• Lead marketing best practice across the arena portfolio, establishing consistent standards, tools and processes, while coaching and supporting venue marketing teams to enhance capability and performance.
• Drive digital marketing excellence, strengthening the use of social media, CRM, paid media, SEO/SEM, website performance and reporting frameworks to improve audience engagement and return on investment.
• Optimise ticket sales performance, monitoring sales and campaign data, identifying underperforming events, developing targeted marketing activity and aligning closely with ticketing partners and strategy teams.
• Build and maintain strong relationships with promoters and promoter marketing teams, ensuring collaborative campaign planning and maximising the impact of joint marketing investment.
• Support revenue growth and new product launches, developing marketing strategies that increase on-site spend, promote premium hospitality offerings and successfully launch new investments and guest experiences.
• Provide strategic stakeholder management and insight, partnering with operational leadership and senior marketing colleagues to align priorities, share performance reporting and drive continuous improvement across the arena estate.

• Significant marketing experience within large-scale live entertainment, arenas or major touring venue environments.
• Strong understanding of high-volume ticketing, on-sale campaigns and marketing strategies for major touring artists and events.
• Proven experience building and influencing relationships with promoters and promoter marketing teams.
• Experience supporting premium hospitality, VIP products and commercial revenue initiatives.

• Strong digital marketing expertise across paid media, CRM, audience development and data-led campaign optimisation.
• Ability to analyse ticketing, sales and marketing performance data to inform decision-making and improve commercial outcomes.
• Excellent stakeholder management skills, with the ability to influence senior leaders and work effectively across multiple venues and teams.
• Strong leadership, coaching and communication skills, with the credibility to drive best practice and capability development across a network.

• Strong commercial awareness, with a clear understanding of how marketing drives ticket sales, audience growth and on-site revenue.
• Experience working closely with ticketing partners to optimise platform performance, conversion and insight-led decision-making.

• 25 Days Annual Leave – Work hard, rest well.
• Life Assurance – Peace of mind knowing your loved ones are protected.
• 5% Pension Contribution – Helping you prepare for a bright future.
• Healthshield Cover – Support with dental, physio,…