Senior Marketing Manager

Senior Marketing Manager - Founding In-House Marketer (clear path to Head of Marketing)

Spliit is a VC-backed, pre-launch fintech building a new kind of financial services company around the home - one of the largest and least well-served areas of everyday financial life. We believe products connected to the home should be simpler, more flexible and designed around how people actually live. Our founding team pairs leadership experience from major global banks with the pace of an early-stage startup.

This is a rare step-up role for an ambitious senior marketer who wants broader ownership and still loves doing the work. You'll be Spliit's first in-house marketer - turning strategy into campaigns, journeys and systems, with a clear opportunity to grow into Head of Marketing as we scale.

Reporting to the CEO and working across Product, Risk, Compliance, Operations and Technology, you'll own day-to-day marketing for our UK launch and early growth - turning agreed strategy into coordinated activity across acquisition, creative, CRM and content. This is not a narrow channel role. One day you review paid performance and brief creative; the next you build an email journey, improve a landing page or work with a creator.

Specialist agencies and senior advisers will support you, but you own the work on Spliit's side.

• Turn Spliit's launch plan into a practical marketing calendar, working with the CEO and senior advisers on priorities, positioning and investment.
• Run day-to-day paid acquisition, manage agencies and drive disciplined creative, audience and landing-page testing.
• Develop creative and content across paid advertising, website, app-store presence, product marketing and partner materials.
• Build the CRM and lifecycle programme - segmentation, onboarding, activation, retention and re-engagement journeys.
• Create and manage creator, influencer, community and referral activity from briefing through measurement.
• Own organic social, SEO and content execution, establishing a consistent editorial rhythm.
• Work with Product and Operations to improve landing pages, registration, onboarding and activation.
• Maintain reporting across spend, acquisition cost, conversion, channel performance and retention, and run a structured test roadmap.
• Manage the budget, agencies, freelancers, creators and marketing tools, using AI where it genuinely improves speed, quality or economics.
• Own Marketing's first-line financial-promotion discipline, working with Compliance so claims, creative and targeting are clear, fair, accurate and approved.

You're likely an experienced Senior Marketing Manager, Growth Marketing Manager or Marketing Lead in an early-stage or Series A/B consumer business, ready for broader ownership and a path to leadership - but you still genuinely enjoy doing the work rather than managing it from a distance.

• Broad B2C digital-marketing experience across several of: paid, creative, CRM/lifecycle, content, social, SEO, influencer or product marketing - not only one specialist channel.
• Early-stage or high-growth experience where priorities change, resources are limited and you personally deliver without large internal teams.
• Strong paid-media fundamentals: able to challenge an agency, understand performance, assess creative and recommend budgets.
• Hands-on experience building CRM or lifecycle journeys, including segmentation, email planning, testing and consent considerations.
• Confidence developing briefs, copy and creative across websites, campaigns, social and creator partnerships.
• Commercial fluency with acquisition cost, conversion, retention, attribution and experimentation, turning data into clear actions.
• Experience managing agencies or specialist partners while remaining accountable for quality, pace, budget and results.

• Consumer fintech, financial services or another regulated or high-trust category.
• A zero-to-one launch for an app-first or digital consumer proposition.
• Close work with Product on onboarding, conversion and product marketing.
• Housing, property, household finance or another complex consumer category.
• Practical use of AI and automation, with sound judgement around quality, data and approvals.

• Base salary of £75,000-£90,000 depending on experience, plus a performance bonus of up to 15% tied to launch execution, quality-adjusted growth and capability building.
• 25 days' holiday plus bank holidays, pension, hybrid working from Manchester and a personal development budget.
• Clear progression path toward Head of Marketing as Spliit grows.

Regulatory status:
Spliit is progressing its FCA authorisation application. Any launch of regulated activities will be subject to the required authorisation and approvals.