Senior Social Commerce Strategist (FTC)

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.

WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Senior Social Commerce Strategist wanted for a minimum 12 month Fixed Term Contract to join our Global Social Commerce Team.

We are seeking a passionate, commercially driven Senior Social Media Strategist to join our Global Social Commerce Team.

We are looking for a social strategist who understands how to turn social interaction into transaction. Your primary focus will be designing and executing strategies that drive direct revenue, conversion, and social commerce growth for global well-known brands and retailers.

This highly visible role sits at the intersection of social and transaction, partnering across global brand teams and agencies to lead, innovate, and drive measurable social commerce growth.

You will bridge the gap between creative storytelling and hard commerce metrics. A critical element of this role is deep, hands‑on expertise in social commerce ecosystems specifically Tik Tok Shop, Tik Tok Creator Affiliate models, and/or Meta's collaborative/conversion suites. You will partner closely with client brand teams, creative leads, and agency partners to define platform-specific strategies, establish commercial frameworks, and deliver measurable bottom‑line growth.

• Develop and implement end‑to‑end social commerce strategies that move consumers from discovery to checkout. Define clear conversion‑focused KPIs, revenue targets, and social‑to‑shelf journeys.
• Develop strategies that seamlessly integrate paid and organic social media efforts to maximise reach, engagement, and conversion.
• Digest, interpret, and respond to briefs in a fast‑paced environment, ensuring that strategies are aligned with client objectives and delivered on time and within budget.
• Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies that resonate with target audiences and drive online shopper experiences.
• Act as the internal and client‑facing subject matter expert on social media ecosystems such as Tik Tok Shop
• Maintain a deep understanding of social media platforms, best practices, and emerging trends, and leverage this knowledge to develop innovative and effective strategies.
• Act as a trusted strategic advisor to senior brand managers and client directors, translating complex social commerce mechanisms into clear, high‑impact business cases.
• Track and analyse social media performance, providing regular reports and insights to clients and internal stakeholders.
• Confidently present strategic thinking and creative solutions to clients, including senior‑level executives.
• Work closely with internal global teams, including creative, media, and analytics, to ensure that social media strategies are integrated with overall marketing efforts.
• Willingness to work at client locations as needed.

• Proven hands‑on experience as a Social Strategist (agency or brand‑side) with a distinct focus on transactional social commerce and conversion over pure brand awareness (turning social engagement into transactional revenue)
• Hands‑on experience working with social platforms such as Tik Tok Shop setups, live shopping, and Tik Tok’s affiliate/creator network models and/or Meta’s collaborative ads (CPAS) and social‑to‑retail integrations is highly essential.
• You possess a strong commercial mindset with the ability to act as a…