Paid Social Manager (Clothing) - THG Nutrition

Paid Social Manager (Clothing) - THG Nutrition

Division

Location

UK, Manchester

Job Type

Full-time

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, My vitamins and MP Activewear.

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more.

Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.

It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.

Role:
Paid Social Manager (Clothing)

Area / Brand:
Paid Media / Clothing

Reporting to:
Head of Paid Media

About the role

A

As Paid Social Manager, you'll take ownership of the strategy, execution and optimisation of our paid social activity across platforms including Meta, Tik Tok and other relevant social channels
.

You'll be a commercially minded performance marketer who understands how to combine compelling creative with data-led optimisation to drive growth. You'll work closely with our Creative, Brand, E-commerce and wider Marketing teams to develop campaigns that deliver both short-term performance and long-term brand growth.

This is a hands-on role with significant ownership and the opportunity to make a measurable impact on the continued growth of MP Activewear.

• Own and execute the paid social strategy across key platforms, primarily Meta and Tik Tok.
• Manage significant paid social budgets, ensuring investment is aligned with commercial objectives.
• Plan, launch and optimise campaigns across the full customer journey, from acquisition through to conversion and retention.
• Continuously optimise campaigns to improve ROAS, CPA, CAC, conversion rate and customer value.
• Develop and manage structured testing programmes across creative, audiences, messaging, formats and placements.
• Work closely with the Creative team to develop high-performing, performance-led advertising concepts.
• Use campaign and customer data to identify opportunities, trends and areas for growth.
• Analyse creative performance and translate insights into actionable recommendations.
• Stay ahead of changes across Meta, Tik Tok and the wider paid social landscape.
• Monitor competitor activity and emerging trends to identify new opportunities.
• Own regular paid social reporting, communicating performance, insights and recommendations to key stakeholders.
• Collaborate with E-commerce, CRM, Brand and wider Marketing teams to ensure paid social activity supports broader business objectives.
• Support the testing and launch of new social platforms, formats and opportunities as the business evolves.

We’re looking for someone who is commercially driven, creative-minded and highly analytical
, with a genuine passion for paid social and digital marketing.

You’ll ideally have:

• Proven experience managing paid social campaigns, particularly across Meta and Tik Tok
  .
• Experience managing significant paid social budgets with clear responsibility for performance.
• Strong knowledge of paid social strategy, campaign structures, targeting, bidding and optimisation.
• A strong understanding of performance metrics including ROAS, CPA, CAC, CTR, CPM, CVR and LTV.
• Experience developing and implementing structured…