TikTok Affiliate & UGC Executive

Tik Tok Affiliate & UGC Executive
- Global Wellness Brand Fully Remote Salary
- Upto £40k Zachary Daniels are partnered with a rapidly growing consumer wellness brand. Since launching, the business has established itself as one of the fastest-growing challenger brands in its category, achieving significant year-on-year growth and expanding its presence across both direct-to-consumer and retail channels.

The Role:

As the business continues to expand, they're looking for a Tik Tok Affiliate & UGC Executive to take ownership of one of their fastest-growing marketing channels and help shape the future of their creator strategy.

Key Responsibilities:

Own and develop the Tik Tok Shop Affiliate programme, delivering strategies that drive revenue, customer acquisition and brand awareness. Identify, recruit and onboard high-performing Tik Tok creators and affiliates that align with the brand and target audience. Build and nurture long-term relationships with creators, ensuring an outstanding experience throughout every campaign. Plan and execute affiliate and UGC campaigns to support product launches, promotional activity and seasonal marketing initiatives.

Coordinate product gifting, campaign briefs and creator communications to ensure campaigns are delivered on time and to a high standard. Monitor campaign performance, analysing key metrics including affiliate sales, conversion rates, engagement and ROI. Use performance insights and market trends to continually optimise creator partnerships and maximise channel growth. Stay ahead of Tik Tok Shop trends, competitor activity and emerging opportunities within the creator economy.

Collaborate with Marketing, Ecommerce and Commercial teams to ensure creator activity aligns with wider business objectives. Take ownership of the day-to-day management and continued growth of the Tik Tok Affiliate programme.

About You:

Proven experience managing Tik Tok Shop Affiliate programmes or creator partnerships. Strong understanding of Tik Tok Shop, UGC strategy, affiliate marketing and social commerce. Experience sourcing, recruiting and managing creator and influencer relationships. Highly commercial with strong analytical skills and the ability to optimise campaigns using data and performance insights. Excellent communication, relationship-building and stakeholder management skills. Previous experience within ecommerce, consumer goods, beauty, health, wellness or FMCG is highly desirable.

Self-motivated and comfortable working within a fast-paced, remote-first environment. Why Apply:
Join one of the UK's fastest-growing digital consumer brands during an exciting phase of expansion. Take ownership of a high-growth social commerce channel with genuine autonomy and influence. Play a key role in shaping the future of the brand's Tik Tok Affiliate and UGC strategy. Work alongside a collaborative, ambitious and internationally distributed marketing team. Be part of a business that embraces innovation, creativity and entrepreneurial thinking.

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