Social Commerce Executive | Cult Beauty

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin,with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Cult Beauty is one of the UK's leading online beauty destinations, known for a curated, expert-led edit of the best emerging and established beauty brands. As part of THG, Cult Beauty combines an entrepreneurial, fast-moving culture with the scale, data and technology of a global e-commerce group. The affiliates and partnerships channel is a genuine growth priority for the business, with strong performance to date and significant headroom to scale reach, revenue and brand awareness over the next 12–24 months.

Tik Tok Shop is one of the fastest-growing channels in beauty commerce, and Cult Beauty is building something exciting on it. This is a newly created role sitting within the Ecommerce team, reporting to the Senior Ecommerce Manager.

You'll be the day-to-day owner of Cult Beauty's Tik Tok Shop — managing our affiliate programme, growing our product catalogue, coordinating campaigns, and working closely with paid, merch, and trading teams to make TTS a serious commercial channel for the business.

It's a hands-on, high-ownership role for someone who is genuinely excited by social commerce, understands how Tik Tok Shop works (or is determined to learn it fast), and wants to build something from the ground up at one of the UK's most loved beauty destinations.

• Recruit, vet and onboard new affiliate talent across the Tik Tok Shop creator marketplace
• Manage existing affiliate relationships — briefing creators ahead of NPD launches, edits and key trading moments
• Set and optimise commission structures across open and targeted collaboration plans
• Identify top-performing creators and develop tiered incentive programmes to retain and reward them
• Monitor affiliate content quality and provide feedback to drive better-performing videos
• Coordinate affiliate activity around key campaign moments throughout the trading calendar
• Ensure all NPD goes live on Tik Tok Shop at or before site launch, working closely with trading and merch teams
• Grow and maintain our live product catalogue, aligning with merch on assortment strategy
• Maintain accurate product listings, pricing, descriptions and imagery
• Monitor listing performance and identify opportunities to improve conversion

• Be the day-to-day contact with the Tik Tok Shop platform team, setting up and managing campaign participation
• Coordinate TTS campaign timing with the site trading calendar, aligning promotional moments and activity
• Manage clearance and sale SKUs on TTS in coordination with merch and trading teams
• Brief affiliates on promo table SKUs to drive commission-led content at the right commercial moments

• Support weekly TTS performance reporting, tracking key metrics including GMV, orders, AOV, new buyers and affiliate contribution
• Use TTS Seller Centre tools to help…