Head of Digital

We have partnered with one of the UK's fastest growing oral care brands, as the business scales, they're looking for an ambitious Head of Digital to take ownership of digital and marketing end to end.

You'll sit above the existing marketing team and external agency partners, reporting directly to the CEO. This is a senior leadership seat - not a function to run within someone else's plan, but the plan itself.

What You'll Be Doing

Strategy & Leadership

• Build and execute the overall marketing and digital strategy
• Set quarterly and annual marketing plans against company growth targets
• Lead and manage the marketing team, with clear objectives and accountability
• Manage agency and freelancer relationships
• Identify new channels, partnerships and acquisition opportunities

Performance Marketing

• Oversee paid advertising across Meta, Tik Tok, Google and emerging platforms
• Work with agencies to improve ROAS, CAC and profitability
• Monitor KPIs and drive data-led improvements
• Manage budgets and forecast channel performance

Influencer & Affiliate

• Lead influencer and affiliate strategy
• Scale creator partnerships and ambassador programmes
• Own campaign planning, negotiations and performance analysis
• Align influencer activity with product...