Customer & Product Marketing Specialist

Hybrid – Manchester HQ (1-2 days per week in the office)

We’re looking for a Customer & Product Marketing Specialist to join our world-class Marketing team.

Vypr is a Manchester HQ’d Private Equity/Venture Capital-backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster.

We’re a scale-up business with huge growth ambitions. We’ve proved product-market fit with our existing offering and now we’re ready to scale ’re using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI-enhanced insight.

Provide a short intro to your team (2-3 sentences max – needs to be consistent with overall Vypr brand)

This is a strategic seat, and it’s been designed that way deliberately.

The role owns our relationship with our existing customer base hand-in-hand with our Customer team — where the majority of our revenue comes from. You’ll build and run the annual customer calendar, execute the campaigns behind it, and drive structured expansion into our largest strategic accounts, working alongside the Customer Success, Account Management and Solutions teams within our Customer function on the value-realisation material that keeps our worth visible across the renewal cycle.

You’ll also build the advocacy programme that supplies the whole commercial function with customer proof — references, case studies and an advisory board — and, as the function matures, install the onboarding foundations that get new customers to value faster.

It’s a role about judgement as much as delivery: what our customers hear, when they hear it, and what keeps them with us.

The smaller part of the role makes you marketing’s representative to the product team — holding product and feature positioning, keeping our competitive picture current, and feeding that material to the teams who publish it. Our product marketing process already uses AI for first-draft production, so this isn’t about drafting from scratch. It’s about making sure what we say about the product is accurate, sharp and consistent everywhere it appears.

It’s a broad dual-seat in a function being rebuilt — customer-facing, commercially accountable, and close to both the product team and the front line.

• Customer calendar: Build and run a 12-month, monthly-cadence customer marketing calendar: newsletter, product digest, webinars, customer events, NPS and satisfaction programmes, and persona-specific lifecycle flows.
• Campaign execution: Execute customer campaigns end to end against the shared calendar, drawing content supply from the Content & Campaigns Manager’s team.
• Expansion: Run structured account-based land-and-expand programmes on our top strategic accounts, in partnership with Customer Success and Account Management.
• Value realisation: Work alongside the Customer Success, Account Management and Solutions teams on the ROI tooling, success-pattern playbooks and “how the best customers use Vypr” material that keeps value visible across the renewal cycle and defends against churn.
• Advocacy: Build and run the advocacy flywheel — references, case studies, review-site programmes and an advisory board — creating the customer proof the whole commercial function depends on.
• Onboarding: In time, design and run a structured onboarding programme that gets new customers to first value fast, owned jointly with Customer Success — you own the content and the flow, they own the…