Senior Brand & Communications Manager - Hairburst

Senior Brand & Communications Manager – Hairburst

Rewarding salary + 10% bonus + benefits

Hybrid (Manchester) or remote, with twice-monthly travel

We've teamed up with the fast growing hair care brand, Hairburst, who are now in the market to secure a Senior Brand & Communications Manager to join the team.

At Hairburst, we believe in the importance of helping everybody achieve their healthiest, strongest, longest hair possible, with our specially formulated hair care vitamins and cosmetics.

Each Hairburst product is uniquely formulated using safe, natural and proven ingredients for healthy hair maintenance, and benefits can be seen in as little as 90 days.

We are now an established 10 year old brand selling both on our Shopify store and in 30,000 retailers globally. We are going through rapid growth and taking things to the next level on an international basis!

This is not a traditional brand role.

We’re not looking for someone to spend their time building campaign plans, managing agency decks or creating marketing calendars.

We’re looking for someone who can help define how Hairburst communicates. Someone who understands customers deeply.

Someone who knows what messages will resonate, what content will perform, what trends are worth paying attention to, and what should be ignored.

Hairburst is on a mission to become the number one destination for hair health.

We help people solve real problems like hair loss, thinning and breakage through science-backed, evidence-based products.

As we continue to grow across DTC, retail, Amazon and international markets, we’re looking for a Senior Brand & Communications Manager to help shape how we tell that story.

This role sits at the centre of brand, social, content, customer insight and communication.

You’ll work closely with teams across the business to ensure we’re consistently communicating the right message, in the right way, to the right audience.

You’ll be responsible for helping Hairburst become the most trusted voice in hair health.

• This is the most important part of the role.
• You’ll help define how Hairburst communicates across every touchpoint.
• You’ll take complex topics around hair health, wellness and beauty and turn them into simple, compelling messages that customers understand and engage with.
• You’ll ensure our communication remains clear, consistent and aligned across social, influencer, DTC, retail, Amazon and international markets.
• You’ll be an exceptional writer, editor and communicator with a strong attention to detail.

• You’ll become one of the deepest experts in our customer.
• You’ll understand her motivations, concerns, frustrations and aspirations.
• You’ll help represent the customer inside the business and ensure our messaging reflects what customers actually care about rather than what we think they care about.
• You’ll constantly look for opportunities to better support, educate and inspire our audience.

• You’ll play a key role in shaping our organic social direction.
• You’ll have a strong instinct for what will and won’t resonate with audiences across different platforms.
• You’ll understand how communication styles, content formats, hooks and trends are evolving across social media and help the business stay ahead of those changes.
• You’ll work closely with the social team to develop content pillars, messaging frameworks and creative direction that support both brand growth and commercial performance.
• You’ll have an excellent eye for content and understand the difference between content that looks good and content that actually works.

• You’ll help create a culture of learning.
• You’ll work closely with social, influencer, growth and creative teams to understand what’s resonating with customers and why.
• You’ll be able to spot patterns quickly, identify opportunities, and help teams decide what to double down on, what to improve and what to stop.
• You’ll combine creativity with commercial awareness and use insight to continuously improve communication.

• You’ll help evolve…