TikTok Co-Ordinator

Our client is one of the UK's leading fast-fashion retailers, renowned for creating trend-led collections that keep style-conscious customers ahead of the latest trends. With social media at the core of their brand, they are looking for a Tik Tok-obsessed content creator to elevate their social presence and take their live content to the next level.

This is an exciting opportunity to own the Tik Tok strategy across two well-known brands, shaping creative content, driving Tik Tok Shop performance, and becoming one of the recognisable faces of the brand. If you're passionate about creating engaging content, thrive on the latest Tik Tok trends, and know how to turn views into sales, this role offers the chance to make a real impact.

As Tik Tok Coordinator, you'll lead the day-to-day management of Tik Tok from planning engaging content and hosting Tik Tok lives to managing freelance presenters and spotting the next viral trend, you'll play a key role in growing our communities and driving revenue through social commerce.

This is a hands-on role that combines content creation, live selling, talent management and social media strategy in a fast-paced fashion environment.

• Plan, schedule and manage daily and weekly Tik Tok live sessions.
• Host Tik Tok Lives as a brand personality, showcasing products in an engaging, authentic and sales-focused way.
• Coordinate promotional events, new launches and campaign-led Live shopping experiences.
• Work closely with the Buying and Merchandising teams to build product selections for each live based on stock, promotions and margins.
• Analyse Live performance, including sales, engagement, conversion and viewer retention.
• Identify opportunities to improve performance and maximise Tik Tok Shop revenue.

• Recruit, onboard and manage freelance Tik Tok presenters.
• Create rotas to ensure consistent Live coverage across both brands.
• Deliver campaign briefs, product knowledge and performance feedback.
• Ensure all presenters represent the tone, style and personality of each brand.
• Monitor presenter performance and support ongoing development.

• Plan and create Tik Tok-first content that reflects current trends and platform behaviour.
• Film, edit and publish engaging short-form videos across both brands.
• Work closely with Marketing and Buying teams to showcase new arrivals, key collections and campaigns.
• React quickly to viral trends, sounds and cultural moments while maintaining each brand's identity.
• Develop creative concepts that increase engagement, followers, reach and sales.

• Become a recognisable face on Tik Tok.
• Confidently present products on camera with energy and authenticity.
• Build genuine relationships with our Tik Tok communities through engaging interaction.
• Represent both brands with confidence, creativity and personality.
• Stay ahead of Tik Tok trends, platform updates and emerging creators.

• Monitor Tik Tok analytics and produce regular performance reports.
• Track KPIs including follower growth, engagement, live revenue, Tik Tok Shop performance and content success.
• Make data-driven recommendations to improve results.
• Stay up to date with Tik Tok Shop features, platform updates and best practices.

We're looking for someone who:

• Has experience managing Tik Tok accounts or creating high-performing Tik Tok content.
• Has experience hosting or supporting Tik Tok live shopping events (preferred).
• Is confident, charismatic and comfortable in front of the camera.
• Understands Tik Tok trends, algorithms and social-first storytelling.
• Has strong organisational skills and can confidently manage multiple presenters and schedules.
• Is highly creative, proactive and thrives in a fast-paced environment.
• Has excellent communication and relationship-building skills.
• Has a genuine passion for fashion, social media and social commerce.
• Loves spotting trends before everyone else and turning ideas into engaging content.