SEO Specialist

Manchester / Hybrid - 2 days a week in the office Digital Marketing Agency SEO Specialist / Hybrid working / 25 days holiday plus bank holidays / Competitive pension matching / Private Healthcare / Medi-cash plan / Access to discounts

The SEO Specialist will be joining a thriving Global Digital Marketing agency, based for 2 days a week in their envious Manchester city centre offices, this role offer a good deal of flexibility. Taking ownership of SEO strategy for a major brand, working directly within their marketing team while collaborating with the agencies expert SEO specialists. This isn't your typical agency role – you'll be deeply embedded in one brand's growth journey while having the support and expertise of a dedicated SEO team.

You’ll become the dedicated SEO expert for a major brand, developing and executing comprehensive strategies that drive organic growth and revenue. Working directly within the client's marketing team, you'll present findings, forecast performance, and guide strategic marketing decisions while maintaining close collaboration with our internal SEO specialists.

Your days will involve optimizing content and technical elements for AI-generated search results, featured snippets, and emerging search technologies. You’ll stay ahead of algorithm changes and implement strategies that position your brand for success in the evolving landscape of AI-powered search engines.

Working together with SEO tech team you'll conduct comprehensive technical audits, identify optimization opportunities, and implement solutions that deliver measurable organic growth. You'll test and implement different approaches to site structure optimization and SEO content strategies, developing semantic clusters that improve topical authority and user experience. Working with development teams and technical partners, you’ll ensure optimal site performance while maintaining best practices across all technical SEO elements.

You’ll oversee SEO strategy across multiple website properties within your brand portfolio, including main sites, dedicated blog platforms, and specialized landing page sites for paid media integration. As the brand operates in international markets, you’ll develop and implement multi-lingual and multi-regional SEO approaches, ensuring consistent optimization standards while adapting to local market requirements and search behaviors.

You’ll analyze and troubleshoot underperforming thematic clusters with poor search visibility, identifying root causes and implementing targeted solutions to improve rankings. This involves deep-diving into content gaps, technical barriers, and competitive positioning to develop strategic approaches that restore and enhance organic performance for challenging keyword clusters.

You’ll create comprehensive reports for different stakeholder levels, from detailed technical analysis for marketing teams to executive summaries for C-level leadership. You’ll track and report on all key SEO metrics including organic rankings, traffic growth, customer acquisition costs, conversion attribution, and revenue impact. Your analysis will provide actionable insights for strategic decision-making across all organizational levels.

You’ll work daily with diverse teams to ensure SEO success: partnering with content teams on optimization strategies, collaborating with conversion specialists on landing page performance, coordinating with paid acquisition teams on keyword alignment, and supporting broader marketing initiatives. This cross-functional collaboration ensures SEO considerations are integrated into all digital marketing efforts and business decisions.

You’ll oversee SEO budget allocation and manage relationships with external agencies specializing in link building, editorial outreach, and digital PR campaigns. You’ll…