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Social Media & Content Lead

Job in Manchester, Greater Manchester, M9, England, UK
Listing for: Jobtailor
Full Time position
Listed on 2026-09-05
Job specializations:
  • Marketing / Advertising / PR
    Social Media Marketing, Digital Marketing, Content Writer / Copywriter, Marketing Communications
Salary/Wage Range or Industry Benchmark: 26000 - 38000 GBP Yearly GBP 26000.00 38000.00 YEAR
Job Description & How to Apply Below
  • Plan, create and publish content across Instagram, Tik Tok and Facebook
  • Build relationships with creators and partners for UGC and collaborations
  • Monitor health, wellness and longevity content trends and act on them quickly
  • Handle comments, DMs and everyday community engagement
  • Flag recurring questions or friction to the wider team
  • Work with the Growth Lead on boosted content, creative performance and organic‑to‑paid insights
  • Support Tik Tok Shop and other organic‑commerce features as they launch
  • Track engagement and performance across channels
  • Test content formats, hooks and posting cadence
  • Report on social contribution to awareness, traffic and conversion
Requirements
  • 1-3 years in social or content, ideally at a DTC, subscription or health and wellness brand
  • Hands‑on ability to shoot and edit content yourself
  • Clear sense of what stops the scroll and ability to explain why
  • Comfort moving between platforms with different native tones and formats
  • Understanding of how organic and paid social work together
  • Fluency with AI tools for scripting, editing, research and ideation
  • Strong written voice and comfort handling DMs and comments
  • Self‑direction to build a function largely on your own
  • Bonus:
    Tik Tok Shop experience
  • Bonus: genuine interest in health, nutrition or longevity
  • Bonus: some paid social exposure
  • Bonus: experience with creators or influencer partnerships
  • Bonus: comfort on camera
Core Competencies

Demonstrates expertise in content creation and community engagement across social media platforms, with a strong understanding of organic and paid social strategies. Proficient in using AI tools for content development and possesses hands‑on skills in shooting and editing video content.

Highest-signal resume keywords
  • Content Creation
  • Community Engagement
  • Social Media Strategy
  • AI Tools Proficiency
  • DTC Brand Experience
Hard Skills
  • Content Editing
  • Video Shooting
  • Social Media Monitoring
  • Performance Tracking
  • Content Testing
Soft Skills
  • Strong Written Voice
  • Self‑Direction
  • Relationship Building
Industry Keywords
  • Health and Wellness
  • DTC
  • Subscription
  • User-Generated Content
  • Influencer Partnerships
Tools & Technologies
  • Instagram
  • Tik Tok
  • Facebook
  • Tik Tok Shop
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