Head of Brand

We've been assigned a Head of Brand role for one of our clients in Central Manchester. This is a strategic role responsible for the defining and delivering of brand strategy, positioning and authority agenda the role acts as a Brand guardian, ensuring consistency across brand identity, customer experience and tone of voice, whilst shaping the storytelling for the brand, major campaigns and key brand moments.

The role is responsible for the long term identity and direction of the brand, focussing on premium positioning, content, editorial direction, PR authority strategy, and the strategic 360 framework for major campaigns.

• Define the brand strategy, position and authority platform.
• Define and evolve a forward-thinking brand strategy that strengths positioning in the market.
• Own the long-term narrative, premium positioning and brand strategy.
• Building the annual brand roadmap, covering major campaigns, authority moments, PR opportunities, content pillars and brand priorities.
• Ensure brand activity is clearly linked to commercial goals, awareness and brand penetration.
• Maintain and enforce brand guidelines across visual identity, tone of voice and customer experience standards.
• Act as a Brand Guardian for customer-facing storytelling and creative direction across all major touchpoints.
• Sign off campaign narrative, authority angle and creative brief direction before campaign deployment.
• Own the strategic 360 framework for major brand milestones, including campaign idea, audience role, messaging hierarchy, authority angle, PR hooks and partner opportunities.
• Provide clear, concise briefs that enable marketing to convert approved direction into execution plans.
• Lead the Brand function with clarity, focus and high standards.
• Establish effective ways of working with Marketing, CRM, Retail, Digital, Commercial and agencies.
• Ensure there are clear handoffs, sign-off points and decision rights to avoid duplication or ambiguity.

• Salary - £70-80k
• On Site Parking
• On Site Gym
• On Site Restaurants
• 17 duvet days (WFH) over the year
• Annual bonus