EU Influencer Manager - THG Nutrition | Myprotein

Division

Location

UK, Manchester

Job Type

Full-time

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, We're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, You'll go further, faster. What are you waiting for?

THG Nutrition is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands:
Myvegan, My vitamins, and MP Activewear.

With Myprotein's slogan, Fuel your ambition, at the heart of everything we do, we’re on a mission to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more.

As Influencer Manager - Balkans, you'll have the opportunity to shape the way our brand connects with influential and growing fitness, health and wellbeing communities across the Balkan region.

You'll play a key role in developing and executing our influencer strategy across multiple Balkan markets, identifying emerging talent, building strong creator relationships and delivering campaigns that drive both brand awareness and commercial growth.

This is a unique opportunity to combine creativity, strategic thinking, commercial awareness and cultural insight while working with some of the most exciting talent across the Balkan fitness and wellbeing space.

• Own and drive the day-to-day operations of the Balkans influencer programme, ensuring consistent growth, engagement and commercial performance across the region.
• Support the wider EU Influencer team in shaping and executing the Balkan influencer strategy, aligning with overall EU and global objectives for the Myprotein brand.
• Develop strong working relationships with creators, talent agents, management companies and key industry contacts across Balkan markets.
• Deliver detailed weekly, bi-weekly and monthly performance reporting, analysing key KPIs including engagement, reach, conversions, revenue and ROI, and presenting insights and recommendations to internal stakeholders.
• Manage influencer programme maintenance, ensuring tracking links, discount codes and promotional offers are accurate, live and performing optimally across all communications.
• Actively source, recruit and develop new influencer talent across the Balkan region, with a focus on brand alignment, commercial potential, audience quality and cultural fit.
• Identify and nurture talent across different creator tiers, from micro and emerging creators through to established macro influencers.
• Collaborate cross-functionally with content, brand, commercial, paid media and product marketing teams to plan, brief and execute integrated influencer campaigns tailored to individual Balkan markets.
• Own the full campaign process for Balkan influencer activations – from planning and briefing through to execution, approvals, content collection, analysis and learnings.
• Ensure influencer content is on-brand, high quality and aligned with local social media trends, fitness culture and seasonal campaigns across the region.
• Lead on influencer payments and budget tracking, ensuring accurate and timely invoicing and monthly purchase order (PO) processes are completed in line with internal finance procedures.
• Encourage collaboration across influencer tiers and markets,…