Digital Marketing Manager

KEY INFORMATION

Position: Digital Marketing Manager (Fixed-term Contract)

Reporting to: Global Head of Marketing (based in Atlanta)

Location: Manchester office – hybrid working, attendance in the office is expected 3days a weekand you would work as part of a global team

Our next Digital Marketing Manager will play a critical role in expanding CMSPI's digital footprint and supporting demand generation efforts across global markets. Reporting to the Global Head of Marketing, this role will be responsible for executing and optimizing integrated digital marketing programs across web, email, social media, marketing automation, SEO, and paid channels. The successful candidate will combine strong technical marketing expertise with creative thinking and analytical rigor to drive audience engagement, support pipeline growth, and enhance the effectiveness of CMSPI's marketing initiatives.

Our Digital Marketing Manager will play a key role in supporting the growth and execution of CMSPI’s digital presence. Under the direction of the Global Head of Marketing, this role will execute and optimise digital marketing initiatives that elevate brand awareness, increase audience engagement, and support broader organisational goals.

This individual must be a highly creative and proactive problem-solver with exceptional organisational skills and attention to detail, capable of managing multiple priorities and delivering high-quality work independently. A strong understanding of storytelling across digital platforms is essential, as is the ability to create compelling, brand-aligned content that resonates with diverse audiences across the payments ecosystem.

This role requires a hands-on approach to digital marketing execution, including website management, SEO optimisation, social media, email marketing, content publishing, performance reporting, and collaboration with internal stakeholders and external partners. The ideal candidate combines strong digital marketing fundamentals, a data-driven mindset, and a passion for continuous improvement to expand CMSPI’s digital reach, strengthen audience engagement, and support measurable marketing outcomes.

• Advise on CMSPI's SEO strategy and execution, including keyword research, on-page optimization, technical SEO recommendations, backlink opportunities, and content optimization to improve organic visibility, website traffic, and conversion performance.
• Manage and optimize the CMSPI website to ensure content accuracy, strong user experience, brand consistency, SEO effectiveness, and ongoing digital engagement; work with external web partners to implement enhancements and improvements.
• Execute and optimize email marketing, campaigns, and audience segmentation within Hub Spot; evaluate performance and adjust strategies as needed to meet or exceed industry benchmarks.
• Collaborate with marketing, sales, and Rev Ops stakeholders to identify opportunities to improve digital engagement, content performance, and audience growth across CMSPI's marketing channels.
• Advise on the launch and execution of the digital content calendar; monitor key performance indicators (KPIs) and provide regular reports on campaign performance, ROI, and other relevant metrics to stakeholders.
• Own the performance optimization of email and social marketing campaigns to support events, promotions, and brand initiatives.
• Build and maintain marketing performance dashboards; analyse channel effectiveness, campaign attribution, and conversion metrics to support data-driven decision making.

• Proficiency in digital marketing tools such as Google Analytics and Word Press. A Google Analytics Certification…