Marketing Specialist - Versori

What You’ll Do

As our Marketing Specialist for Versori by Avalara, you will own the end-to-end marketing motion for one of Avalara's most exciting growth products — an AI-native integration platform that compresses months of integration work into days. You will report to the Director of Sales – Versori and work closely with the broader Avalara marketing organization to build brand awareness, generate pipelines, and tell the Versori story through compelling content, events, and targeted campaigns.

#LI-Hybrid

Define key metrics, build dashboards, and report on lead generation, conversion, campaign performance, pipeline influence, and return on marketing investment. Turn data into clear, practical recommendations for Sales, Marketing, and GTM leadership, maintaining accurate tracking across Salesforce, Marketo, Google Analytics, and Linked In Campaign Manager.

Develop a deep understanding of Versori's target audiences using CRM data, campaign results, website analytics, sales feedback, and market research to identify high‑potential segments and opportunities. Translate those insights into actionable recommendations for campaign messaging, targeting, content, and creative.

Own the strategy, setup, and optimization of Versori's paid acquisition activity across Linked In and Google Search, managing targeting, budgets, bidding, and conversion tracking, while also running Versori's organic social presence. Work with the Marketing & Design Lead to brief and test creative, messaging, and landing pages, and recommend new paid channels and retargeting strategies based on performance data.

Plan and execute demand generation programs across paid media, email landing pages, and account targeting to create qualified interest and support pipeline growth. Ensure every campaign has clear audiences, objectives, conversion journeys, and measurement frameworks before launch.

Continuously analyze campaign performance and design structured tests across audiences, creative, copy, landing pages, and calls to action to improve targeting, messaging, and conversion. Make evidence‑based recommendations on what Versori should stop, start, or scale.

Organize and maintain the marketing calendar, manage agency and freelancer relationships, track campaign deliverables in project management tools, and ensure cross‑functional alignment between Sales, Product, and the Avalara central marketing team.

Experience & Execution You have produced B2B case studies and customer success stories from scratch. You know how to get a customer to say yes, conduct the interview, and turn it into content that converts. You have planned and executed field marketing or event program, including logistics, vendor management, and post‑event follow‑up, for a SaaS or technology company. You have run ABM campaigns using tools such as Salesforce, 6sense, Demand Base, or similar, and can demonstrate pipeline influence as a result.

You have managed paid social and search campaigns on Linked In and Google. You understand targeting, creative testing, keyword strategy, bidding, conversion tracking, and budget optimization. You have built or managed demand generation campaigns for a B2B SaaS, technology, or enterprise software company, and you understand how marketing contributes to pipeline. You can write clearly and compellingly for a technical and commercial audience.

You do not need an engineer to translate the product for you.

You are comfortable working independently, challenging assumptions, and making informed…