Marketing Manager

Lead the launch of an exciting new luxury hospitality and property destination

We're working exclusively with a privately owned investment and property business on an exciting new luxury destination development, and we're looking for an experienced Luxury Hotel & Property Marketing Manager to lead the commercial marketing and launch strategy.

This is a rare opportunity to join a major hospitality and property project at a pivotal stage, with responsibility for creating the awareness, anticipation and demand needed to successfully launch a luxury hotel, spa, wellness and leisure offering alongside a collection of premium private residences.

This isn't simply a role focused on advertising property or filling hotel rooms. The objective is to create desire, build a premium destination brand and generate sustained demand
, ultimately supporting strong occupancy, premium pricing, property sales and membership growth.

The successful candidate will bring proven experience of pre-opening and launch marketing within premium hospitality, branded residences, luxury property or mixed‑use destinations
, with the commercial confidence to turn strategy into measurable results.

You’ll take ownership of the commercial launch strategy for the destination, working closely with the wider leadership team, appointed operators, sales partners, branding and design agencies, specialist consultants and external marketing partners.

You’ll be responsible for bringing together multiple work streams across hospitality, private residences, spa, wellness, leisure and food & beverage, ensuring they work together to create one compelling destination proposition.

A major part of the role will be establishing the customer journey from initial awareness through to enquiry, booking, purchase or membership, supported by a robust CRM and lead‑nurturing strategy.

You’ll also have significant responsibility for building anticipation ahead of launch, developing partnerships, planning VIP events and creating the campaigns and communications needed to establish the destination in the market.

• Own and deliver the commercial marketing and launch strategy for the destination.
• Develop the positioning, messaging and proposition across the different elements of the development.
• Define target audiences and customer journeys.
• Create and manage a detailed launch roadmap.
• Develop the CRM and lead conversion strategy from initial enquiry through to sale, booking or membership.
• Recommend marketing budgets, timelines and KPIs.
• Coordinate specialist partners across PR, paid media, CRM, digital, branding, sales and events.
• Ensure all activity is commercially focused and aligned to the wider business plan.

• Support the marketing and sale of the private residences.
• Develop the purchaser journey and customer experience.
• Generate qualified leads and support the sales process through to reservation and completion.
• Plan and deliver VIP preview and launch events.
• Develop brochures, digital assets, presentations and other sales collateral.
• Work closely with appointed sales partners to align marketing, CRM, events and sales activity.
• Monitor lead quality and conversion performance

• Build regional and national awareness ahead of opening.
• Grow and nurture the customer database before launch.
• Develop a pre‑opening database and early engagement proposition alongside the appointed operator.
• Support the operator in driving bookings, occupancy and commercial performance from launch.
• Develop partnerships and collaborations that enhance the destination's profile.
• Build awareness of the wider destination and experience offering.

• Help establish a strong local membership…