Manager, Programmatic
Listed on 2026-09-13
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Marketing / Advertising / PR
Digital Marketing, Marketing Management, Marketing Strategy
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
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3569 - Manager, Programmatic Role Summary and ImpactThe Programmatic Manager will be responsible for managing and optimising campaigns. While also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity you will work closely with the programmatic account director & global hub teams. To execute best in class programmatic strategy whilst developing insightful commentary through data analysis.
This role will focus on overseeing the management of client activity through relevant DSP’s – DV360, Xandr, The Trade Desk, Amazon and Teads Ad Manager, as well as instances of buying Display & You Tube ads via the Google Ads. The focus will be on overseeing campaigns ensuring they are set up using programmatic best practice and delivering outstanding results.
Skills and ExperienceAt WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be
Extraordinary
by Leading Collectively to Inspire transformational Creativity. - Create an
Open
environment by Balancing People and Client Experiences by Cultivating Trust. - Lead
Optimistically
by Championing Growthand Development to Mobilize the Enterprise. - Passionate about programmatic activation and driving continued excellence.
- Confidence in core trading platforms, DV360, TTD and Amazon.
- Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
- Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights.
- Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative.
- Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships.
- Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.
Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We also
Lead Optimistically,firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edgeof marketing and advertising.
WeCreate an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner…
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