Social Media and Content Lead

Foundation Partners have partnered with Stride on this search.

This role is based in Manchester. You'll need to be able to commute in or already be local.

The health optimisation company on a mission to help millions move from normal to optimal. Most people are guessing when it comes to their health. We’re here to change that.

Stride is the UK’s first digital home for health optimisation, an integrated system combining DNA, blood, and microbiome testing with expert coaching, high-quality supplements, and ePharmacy services.

We turn 500+ biomarkers into clear, actionable steps that adapt as your biology changes, helping you go from insight to action and from reactive to proactive health.

This is yours to build. You'll own Stride's social presence from the ground up: strategy, content, posting, community, all of it. You'll work closely with our Growth Lead so organic insight shapes paid, and paid learnings shape organic.

It will be genuinely hands-on: shooting, editing, writing and posting the content yourself, briefing external creators when it helps rather than relying on them to do the thinking.

• Plan, create and publish across our core channels (Instagram, Tik Tok, Facebook to start)
• Get a real feel for what each platform wants, rather than recycling one format everywhere
• Build relationships with creators and partners for UGC and collaborations
• Stay close to what's moving in health, wellness and longevity content, and act on it fast

• Handle comments, DMs and everyday engagement across our channels
• Be the first point of contact for how people experience Stride's personality
• Flag recurring questions or friction back to the wider team

• Work with the Growth Lead on what gets boosted, what creative is working, and where organic insight should inform paid
• Support Tik Tok Shop and other organic-commerce features as they launch
• Feed content performance into wider funnel reporting

• Track engagement and performance across channels
• Test formats, hooks and posting cadence properly, not just by feel
• Report on what social is actually contributing to awareness, traffic and conversion

• Follower growth and engagement rate
• Content output and consistency
• Quality of the organic-to-paid handoff
• Community response time and quality

• 1-3 years in social or content, ideally at a DTC, subscription or health and wellness brand
• Real hands-on ability: you can shoot and edit yourself, not just brief someone else to
• A clear sense of what stops the scroll, and the ability to explain why
• Comfort moving between platforms with different native tones and formats
• Some understanding of how organic and paid social work together
• Fluency with AI tools to move faster: scripting, editing, research, ideation
• A strong written voice, and comfort being the one behind the DMs and comments
• Enough self-direction to build a function largely on your own, with support rather than a big team

Bonus points: Tik Tok Shop experience, a genuine interest in health, nutrition or longevity, some paid social exposure, experience with creators or influencer partnerships, comfort on camera.

• Preventive health is where things are heading, and you'll be building the audience for it early
• A function that's genuinely yours to shape, not a calendar handed down from someone else
• Work directly with a founder who's built, sold, and taken a business public in this space
• Full Stride One membership after probation (testing, insights, precision supplements), plus product discount for friends and family
• Equity as part of your package
• Hybrid, based in Manchester, 2-3 days in office, with flexibility around the rest
• 25 days holiday plus bank holidays, pension with employer contribution, annual learning budget, your own kit