Campaigns & Content Manager

Hybrid working pattern – 1 day in the office per week

9.00 – 5.30 Mon-Fri

Vypr is a Manchester-based SaaS company backed by Private Equity and Venture Capital. Our cutting-edge product intelligence platform delivers dependable consumer data, empowering manufacturers and retailers to understand customer preferences and streamline the development process, resulting in superior products brought to market more quickly.

As a rapidly scaling business with ambitious growth targets, we have demonstrated strong product-market fit and are poised for accelerated expansion. By leveraging advanced new technologies, we are reinventing our product intelligence platform with limitless future possibilities, from personalization to AI-enhanced insights.

The role is ideal for a seasoned SaaS marketing generalist who has worked in content-heavy production environments and used them to drive revenue numbers.

This is the senior content and content-delivery role in our marketing function — the engine that takes business requirements in from across the company, turns them into marketing briefs, and gets the resulting content and campaigns produced, shipped and measured. Every brief carries a commercial objective and every output is tracked through to its impact on pipeline and revenue — content here is judged by what it moves, not what it ships.

You run delivery and traffic management across the whole team through , lead content and campaign production, run PR, co-design partnerships, and hold the brand and messaging standard across what we publish.

You take the strategy, positioning and priorities set by the CMO and turn them into a consistent, commercially-measured presence across both new-business and existing-customer audiences. It’s a broad, senior operator’s role built on project discipline and commercial accountability — the delivery engine that keeps the whole marketing team (demand generation, customer, product and content) moving to capacity and priority, with a Content Marketing Executive and a Digital Marketing Executive reporting to you.

• Run the briefing-to-delivery engine, and be accountable for on-time, on-brief delivery
• Own project management and delivery in  as the backbone of the function
• Tie every campaign to commercial outcomes
• Own and report the core marketing metrics
• Own the supply chain for our insight reports programme
• Work with the Demand Generation team
• Co-design and run partnerships
• Own the PR programme and agency relationship operationally
• Support our organic social programme
• Deploy product marketing across owned and earned channels
• Own the AI content studio / content-agents function
• Hold the delivery quality bar
• Manage the overall marketing and core-marketing budget day to day

You’re the operational and metrics hub. You partner with the CMO on the calendar, priorities and standards, and run the delivery machine that ships them — owning traffic management, timelines and the commercial measurement loop. You power the campaigns;
Demand Generation executes them in-channel and reports results back, and those results — pipeline, conversion, ROI — feed straight into the next round.

You supply and co-deliver with the Customer & Product Marketing Specialist and the Demand Generation Specialists (UK and Australia). They bring you briefs for customer, product and new-business campaigns; you shape and deliver them, and they report execution impact back to sharpen the next round. It runs both ways: the Customer & Product Marketing Specialist also feeds you the positioning and competitive material your team publishes, plus what Customer Success, Account Management and Customer Solutions are hearing from customers — insight that shapes what you…