Influencer Manager - MP Activewear

About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.  

With us, you’ll go further, faster. What are you waiting for? Life at THG NutritionTHG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, My vitamins and MP Activewear.

Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.

Role:
Influencer Manager Brand: MP Activewear Reporting to:
Senior Influencer Manager

Location:

THG ICON 1, 7-9 Sunbank Lane, WA15 0AF
(Fully Office Based)

The Role As Influencer Manager - MP Activewear, you will play a key role in shaping and delivering the global influencer and creator strategy for MP Activewear.

You will help build a high-performing global creator ecosystem that strengthens brand credibility, drives awareness and supports commercial growth across priority markets. From identifying the next generation of emerging talent to developing long-term relationships with established creators and talent agencies, you will ensure MP Activewear is consistently working with the right talent, in the right markets, and delivering content that drives commercial and brand growth.

You will work closely with Brand, Social, Paid Social, E-commerce and regional market teams to ensure influencers are an integral part of the wider global marketing strategy.

This role combines strategy, talent management, campaign delivery and commercial performance. We are looking for someone who can think strategically, build trusted relationships and remain hands-on in delivering work  Responsibilities Global Influencer Strategy Own the development and execution of MP Activewear’s global influencer and creator strategy.

Translate global brand priorities into clear, market-specific influencer plans across priority markets.

Help local teams build relevant creator communities while maintaining a consistent international brand identity.

Identify emerging platforms, creator trends, communities and cultural opportunities relevant to active wear.

Establish clear objectives, KPIs and measurement frameworks for influencer activity.

Lead the continued development of MP Activewear’s creator proposition, including exclusive access, product seeding, experiences and community opportunities.

Talent Identification and Relationship Management Identify high-potential influencers and creators across global markets.

Build and maintain authentic, long-term relationships with talent and talent management teams.

Develop a strong understanding of each creator’s audience, content style, community influence and commercial potential.

Manage regular communication with MP’s global influencer network and ensure creators feel valued, informed and connected to the brand.

Identify opportunities to develop high-performing creators from initial test activity into longer-term ambassadors and brand advocates.

Monitor creator retention, repeat collaboration, organic posting behaviour and long-term partnership potential.

Make clear recommendations on where to protect, develop, scale or optimise creator investment.

Campaign and Activation Management Lead influencer campaigns for MP Activewear from initial concept and talent selection through to…