Social Media Account Lead

• Google Tag Manager

As a Paid Social Account Lead you will be responsible and accountable for the strategic management, overall performance, and retention of your paid social accounts across various social platforms. Working with total autonomy, you will act as the primary strategic partner for your clients, aligning their paid social performance with overarching business goals to drive sustainable growth. While this role does not involve direct line management of staff, you will collaborate seamlessly across departments to ensure the highest standard of delivery and service excellence for every account in your portfolio.

You will lead paid social strategy and oversee full execution across all key social channels, leveraging best-in-class technology, platform partnerships, and data insights to continuously optimise ROAS and drive client success.

• Develop and oversee comprehensive paid social strategies tailored to client brand goals, target audiences, and key performance indicators
• Leverage deep creative understanding to guide effective paid social assets, understanding the vital role strong creative plays in campaign success
• Analyse campaign data and social analytics to report performance, deliver actionable insights, and optimise future strategies
• Demonstrate knowledge of synchronization between paid and organic social strategies to align roadmaps effectively

• Lead day-to-day high-level client interactions, acting as a trusted advisor and strategic lead across assigned accounts
• Ensure client satisfaction, high retention rates, and account profitability by consistently delivering exceptional output and ROI
• Identify organic account expansion opportunities (upsells and cross-sells) and participate in pitch presentations for new business

• By utilising your relationship with your portfolio ensure client retention is at an all time high and best in class
• Oversee workflow allocation, project timelines, and quality control across all account deliverables
• Facilitate seamless collaboration across internal teams
• Continuously strive to produce the highest results for Visualsoft clients via Social
• Take full ownership and accountability for all results, implementing change where required to improve

• Measured by Net Promoter Score (NPS), utilise your relationship and generation of results to ensure NPS is constantly high.
• Client Satisfaction Surveys (CSAT) will be conducted at all available touch points, as Social Account Leads it is imperative that your client portfolio gives positive responses
• When NPS or CSAT scores are not as desired, appropriate action must be taken leveraging your relationship and the work Visualsoft carries out

• Devise and own best in class Social strategies of your portfolio of clients
• Ensure positive and negative results are shared across the business with relevant key stakeholders to benefit other client portfolios
• Implement industry leading strategies, even first to market where beneficial

• Align goals to business overarching goals/objectives
• Support the departmental goals. Develop and agree on and achieve set objectives.

• Identify and agree personal development needs, and take actions to address these

• Experience in Paid Social media marketing or digital strategy, within an agency or in-house
• Extensive proven experience specialising in Paid Social performance and strategy
• Essential expertise in Meta, with strong proficiency and ideal experience in Pinterest and Tik Tok
• Proven expertise in external Social platforms and tools, analytics, forecasting and measurement
• Proficiency with social listening, analytics, and management tools (e.g., Sprout Social, Hootsuite, Sprinklr, Google Analytics)
• Experience in building and executing Social strategies, whether in-house or for clients
• Working to tight deadlines as a team and as an individual
• Senior-level client-facing experience with high confidence in face-to-face interactions and presentations
• Exceptional verbal, written, and interpersonal communication skills with experience pitching to marketing leads and stakeholders
• Strong analytical understanding and data-driven mindset

• Experience in ecommerce
• Experience in other digital media channels
• Google Data Studio
• Attribution
• Google Tag Manager

• Confident in written, spoken, and face-to-face communication with the ability…