Content Marketing Executive

• Draft written content for articles, blogs, guides, ebooks, templates, infographics, emails, interactive content, and more

• Assist with social planning and asset creation

• Assist the content marketing manager and marketing team with content calendar contributions and upkeep

• Work closely with Brand, Events, Creative, and Sales teams to support cross-functional campaigns and collateral

• Support wider business ad hoc requests for writing, imagery, video, and presentations

• Maintain content standards, governance, and content maintenance

• Conduct competitor analysis and content research, including AI prompt analysis

• Create compelling content supporting SEO, AEO, GEO, campaign initiatives, inbound and outbound campaigns, and other marketing needs

Requirements

• Demonstrable B2B content marketing experience
• Excellent copywriting skills and a portfolio of written work
• Experience writing and designing for social channels as well as programming content in line with business priorities and marketing objectives
• Proven history of working on multimedia projects and campaigns
• Solid understanding of organic SEO best practices and AEO content structures
• Understanding of standard writing styles, including APA, AP, Chicago, etc.
• Ability to edit and provide feedback to others
• Creative flair and ability to generate and execute inspirational ideas and briefs
• A proactive, highly organised self-starter able to work in a remote-friendly team
• Enthusiasm for content creation and trying new things
• Prolific reader and a person who is curious about content in the world is ideal

Core Competencies

Demonstrates expertise in B2B content marketing, copywriting, and SEO best practices while collaborating effectively with cross-functional teams to create engaging and strategic content across various platforms.

Highest-signal resume keywords

• B2B Content Marketing Experience
• Copywriting Skills
• SEO Best Practices
• Multimedia Project Management
• Content Calendar Management

ATS Optimization Keywords

Hard Skills

• Content Creation
• Competitor Analysis
• Content Research
• AEO Content Structures
• Writing Styles (APA, AP, Chicago)
• Editing and Feedback
• Social Media Content Design
• Campaign Initiatives Support
• Interactive Content Development
• Content Standards Maintenance

Soft Skills

• Creative Flair
• Proactive Self-Starter
• Highly Organised
• Curiosity About Content
• Enthusiasm for Content Creation

Industry Keywords

• Content Marketing
• Inbound Campaigns
• Outbound Campaigns
• Cross-Functional Collaboration
• Content Governance