Head of Marketing

This is an opportunity to build and lead the marketing function across the CONDUCTR Group. Each part of the business is connected by a shared focus on creating exceptional immersive experiences through creativity, technology and innovation. Today, this includes:

• CONDUCTR
  , where our story began, delivering landmark B2B attractions and experiences for clients around the world
• Game Volt
  , our global portfolio of B2B products and technology, helping venues and operators create and deliver engaging experiences
• CONDUCTR
  Originals
  , the newest part of the business, developing and operating our own venues and consumer experiences, currently in the UK

And we’re always evolving, with the curiosity and ambition to explore new ideas, new opportunities and entirely new areas of the business.

We’re looking for a strong, hands-on senior marketer who can bring greater strategy, direction and consistency to how we market each area of the business, while recognising that each has its own audiences, objectives and story to tell.

You might already be a Head of Marketing, or you may be an ambitious senior marketer who has learned from a brilliant team and is ready to step up and build something of your own. Either way, you’ll need to be comfortable moving between strategy and delivery.

A major part of the role will be developing how the CONDUCTR Group, and the businesses within it, position and communicate themselves to the market. We need to communicate the thinking behind the work: the problems we solve, the technology and expertise that make it possible, why our approach is different and, crucially, why any of that matters to our clients and customers.

You’ll help us turn what makes each part of the Group distinctive into clear, compelling positioning and messaging that speaks the language of the audiences we want to reach.

• Develop and own the overall marketing strategy for the CONDUCTR Group, creating clear priorities, plans and measures of success across CONDUCTR, Game Volt and CONDUCTR Originals.
• Build the marketing function from the ground up, establishing the processes, tools, rhythms and partnerships we need without assuming that a large internal team needs to exist from day one.
• Work closely with the leadership team to connect marketing activity with the commercial ambitions of the business.

• Develop a deep understanding of what makes CONDUCTR different and translate that into a compelling proposition for the market.
• Own and evolve our brand positioning, ensuring that the way we present ourselves reflects both the quality of our work and the depth of expertise behind it.
• Create clear messaging for different audiences, sectors and propositions rather than relying on one generic CONDUCTR story.

• Build a sophisticated B2B marketing approach that reaches and resonates with the clients and partners we want to work with.
• Help us communicate complex creative and technological capabilities in language that is relevant, accessible and commercially meaningful.
• Work closely with our leadership, creative, technology and commercial teams to uncover the stories, expertise and points of view that demonstrate why clients should choose CONDUCTR.
• Develop thought leadership and content that goes beyond showcasing finished projects to demonstrate our understanding of the industry, technology, audiences and the challenges our clients are trying to solve.

• Own the strategic direction of our content and social channels, ensuring everything we put into the world has a clear audience and purpose.
• Develop an effective content strategy across channels and formats.
• Identify opportunities for PR, partnerships, events, awards, industry conversations and other…