Content & Campaigns Manager

Reports to: Chief Marketing Officer
Direct reports: Content Marketing Executive;
Digital Marketing Executive
External relationships: Design/video agency; external content/creative resources; PR agency; web development agency

Vypr is a Private Equity/Venture Capital backed SaaS business providing a market-leading product intelligence platform. We are on an exciting journey to be known around the globe for providing reliable consumer data. Our predictive data validation platform enables manufacturers and retailers to understand what their customers want to see on shelves. This helps reduce the time and costs spent developing new products, which makes for better products, faster.

The role is ideal for a seasoned SaaS marketing generalist who has worked in content-heavy production environments and used them to drive revenue numbers.

• Run the briefing-to-delivery engine, and be accountable for on-time, on-brief delivery. Take requirements in from every stakeholder — demand generation, sales, customer, product, thought leadership, partnerships, events — and turn them into clear, prioritised briefs with product messaging embedded and a commercial objective attached, then traffic-manage the assets out. Demand Generation executes new-business campaigns in-channel; the Customer & Product Marketing Specialist runs customer and product.
  
  You own the supply, the standards and the sequencing.
• Own project management and delivery in  as the backbone of the function. Administer it — using its automation and AI — to plan, resource and track every piece of marketing work across demand generation, customer, product, content, thought leadership, partnerships and events, each against its brief, owner, objective and timeline. Maintain the single view of who's doing what by when, so the team runs to capacity and priority and delivery health is always visible.
• Tie every campaign to commercial outcomes. With Demand Generation, set each campaign's objectives, KPIs and funnel expectations (lead, MQL, SAL) up front, and measure impact, ROI and learnings campaign by campaign. Track performance through Hub Spot into pipeline, attributing Marketing-Generated and Marketing-Influenced revenue — so the engine is optimised against revenue, not activity.
• Own and report the core marketing metrics. Be accountable for the core Brand (Marketing) VOS performance metrics, and report them monthly for the CMO — including the rationale behind the numbers and the troubleshooting when they move off plan.
• Own the supply chain for our insight reports programme — our flagship owned-channel asset — working with the Content Marketing Executive on production and with every commercial team on distribution.
• Work with the Demand Generation team to conceptualise their in-market campaigns and leverage them across owned and earned channels — PR, social, organic and content.
• Help run event-based marketing execution. Deliver marketing's part across events — demand generation and customer marketing alike — with oversight from lead capture through to event ROI tracking, with the Demand Generation team on demand events and the Customer & Product Marketing Specialist on customer events.
• Co-design and run partnerships in alignment with Demand Generation — industry bodies and selective channel plays.
• Own the PR programme and agency relationship operationally, driving tier‑one trade and business coverage. The CMO owns the PR strategy, the narrative and executive voice.
• Support our organic social programme. Strategy, deliverables and tactics sit with the Digital Marketing Executive; you help and align as needed.
• Deploy product marketing across owned and earned channels. Take the positioning, FAB material and competitive…