Brand Activation Executive

At Kellanova, great brands deserve great experiences. Based in our dynamic Salford, Manchester office with a hybrid working model, the Brand Activation Executive will play a key role in transforming brand plans into standout retail activations that delight shoppers and drive business growth. From innovative in-store campaigns to commercial activation projects, they will help bring some of the world's most recognisable food brands closer to consumers.

• Delivering End-to-End POS Solutions:
  Manage the complete lifecycle of prefilled display solutions, from receiving retailer and account manager briefs through to briefing co-pack agencies, evaluating solutions, and ensuring efficient delivery.
• Leading Cross-Functional Activation Projects:
  Coordinate artwork development, stock management, and approval processes while partnering with stakeholders across Brand, Retailer, Supply Chain, Finance, Revenue Growth Management, and Legal teams.
• Managing Activation Budgets:
  Own allocated point-of-sale budgets, maintaining trackers, monitoring spend, and ensuring activities are delivered efficiently and within approved investment parameters.
• Driving Forecasting and Creative Development:
  Manage flatpack POS forecasting while supporting the creation and development of special-build solutions that enhance in-store execution.
• Supporting Brand Growth Initiatives:
  Contribute to commercial innovation projects and activation plans that strengthen market presence and support business objectives.

• Collaborative approach and ability to connect with a broad group of stakeholders.
• Fluent business English (written and verbal).
• Experience in marketing, shopper marketing, brand activation, project management, or FMCG environments.
• Confidence managing timelines, budgets, forecasts, and multiple priorities simultaneously.
• Good Microsoft Office skills, particularly Excel, Outlook, and PowerPoint.

We’ve always been driven to unleash the full potential of our differentiated brands and our passionate people. Our iconic, world-class brands at Kellanova include Pringles, Cheez-It, Pop-Tarts, Morning Star Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. You can learn more here, and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.