Ecommerce Manager - Sports​/Streetwear Retailer

The company:

An in-house sportwear/streetwear brand is looking for an Ecommerce Manager, you will manage the Group's direct-to-consumer ecommerce channel end to end - 4 brands, 6 sites, trading in multiple currencies across sport and street fashion, and to lead the team that runs it.

The Head of Ecommerce, Systems & Trade Merchandising leads trade for the business. This role owns ecommerce: the sites, the customer experience, and the numbers that come from them. The successful candidate is accountable for their own ecommerce targets - conversion, margin, AOV and channel revenue - and for turning the trade direction set at Head of level into delivery onsite.

It is a broad remit for a single seat, and that is the appeal. Genuine ownership of a channel rather than a slice of one. It is not a marketing role, and it is not a project role.

Channel performance and targets

• Accountable for the ecommerce conversion, margin, AOV and revenue targets across all brands and territories.

• Translate the trade direction set by the Head of into onsite delivery - and own the outcome.

• Provide the ecommerce input into weekly trade: performance, commentary, risks and the actions being taken. Come with a view, not just a read-out.

• Identify and act on channel opportunity - category, brand, price point, territory, customer segment - rather than reporting on it after the event.

• Execute the promotional and markdown calendar onsite in line with the wider trade plan, protecting margin across brands and territories.

• Provide the ecommerce view into budget and reforecast, in partnership with the Merchandising team.

Site ownership and customer experience

• Own onsite merchandising across every brand site: category and collection curation, search and navigation, sort logic, cross-sell and PDP quality.

• Own and prioritise the conversion rate optimisation roadmap, including test design, measurement and rollout decisions.

• Own product data quality end to end - copy, attribution, categorisation, imagery completeness - and the processes that keep it clean across multiple brands at scale.

• Manage the onsite content and campaign calendar in partnership with Marketing, ensuring commercial priorities are properly represented.

• Own the launch process for new season, new product and new brand activity onsite, including drops and limited releases where relevant.

• Maintain a distinct commercial and customer proposition for each brand rather than running them as one template with different logos.

International and multi-currency trading

• Own trading performance by territory, including pricing, currency presentation and market-level configuration.

• Manage the commercial and customer implications of duty, tax and delivery terms across markets, working with Finance and Operations.

• Identify where territory-level performance justifies further investment, and where it does not.

• Ensure the customer experience holds up market by market - not just in the home territory.

Digital marketing interface

• Brief, direct and hold to account the paid media and CRM resource (internal and/or agency) against trading priorities.

• Provide the trading input into acquisition and retention planning; challenge spend allocation where the commercial return does not stand up.

• Monitor channel-level performance and contribution and escalate where efficiency is deteriorating.

Ecommerce operations

• Own online availability and stock file integrity, working with Merchandising and Systems.

• Manage the fulfilment relationship with the warehouse: dispatch SLAs, cut-offs, carrier performance and peak capacity planning.

• Own returns performance and the customer service escalation path.

• Lead ecommerce peak planning and readiness.

Systems, data and reporting

• Act as…