Marketing Officer – Campaigns Team

Marketing Officer (Undergraduate & Postgraduate Campaigns) Join our team

We are looking for a creative, data-driven and forward-thinking Marketing Officer to join our Future Students Campaigns Team. This is an exciting opportunity to play a key role in delivering impactful marketing campaigns that inspire prospective students and support both our Home undergraduate and postgraduate recruitment objectives.

Working within a collaborative and fast-paced environment, you will develop integrated campaigns across multiple channels, creating compelling content and optimising performance to maximise conversion throughout the student recruitment journey.

As Marketing Officer, you will support the delivery of the Future Students marketing strategy through a mix of strategic campaign planning and tactical marketing activity. Reporting to the Marketing Manager, you'll work closely with Recruitment, Digital and Creative Services teams to develop innovative marketing campaigns that drive student recruitment.

• Developing and delivering impactful strategic campaigns and tactical marketing activity that support undergraduate and postgraduate student recruitment priorities.
• Planning, executing and optimising multi-channel marketing campaigns across paid media, social media, digital display, print and third party platforms.
• Creating compelling, authentic and engaging rich media content that supports prospective students throughout their decision-making journey.
• Monitoring campaign performance, interpreting marketing data and identifying trends to inform optimisation, drive conversion and campaign impact.
• Collaborating with colleagues across External Relations and Faculties to ensure a joined-up and cohesive approach to future student marketing.
• Ensuring all marketing activity reflects brand guidelines and delivers a consistent audience experience.

We're looking for an enthusiastic marketing professional who combines creativity with strong analytical and organisational skills.

You will have:

• Experience working in marketing, campaign management, project management or content production.
• Strong digital marketing skills with experience planning, delivering and optimising campaigns across a range of digital channels.
• A proactive, solution-focused approach and a commitment to delivering high-quality results.

This is an opportunity to make a real impact and join an award-winning team, within one of the largest and most popular universities in the country. Sitting in the Campaigns Team, you'll support the delivery of flagship campaigns across UG and PG Home Recruitment markets and collaborate with specialist teams in Digital, Recruitment, Subjects and Creative Services to drive innovation and impact.

Manchester Metropolitan University fosters an inclusive culture of belonging that promotes equity and celebrates diversity. We value a diverse workforce for the innovation and diversity of thought it brings and welcome applications from all local and international communities, including Black, Asian, and Minority Ethnic backgrounds, disabled people, and LGBTQ+ individuals.

We support a range of flexible working arrangements, including hybrid and tailored schedules, which can be discussed with your line manager. If you require reasonable adjustments during the recruitment process or in your role, please let us know so we can provide appropriate support.

Our commitment to inclusivity includes mentoring programmes, accessibility resources, and professional development opportunities to empower and support underrepresented groups.

Manchester Met is a Disability Confident Leader and, under this scheme, aims to offer an interview to disabled people who apply for the role and meet the essential criteria as listed in the Job Description for that vacancy.

This vacancy is expected to attract a high volume of applications. Therefore, under the Disability Confident Scheme, only disabled people who apply under the scheme and best meet the essential criteria will be offered an interview.

For informal enquiries about this vacancy, please contact Laura Stoker on