CRM Executive

CRM Executive
- Fast-growing fashion brand

• Salary
  - Upto 35k
• Location
  - Manchester
• Staff discount
• Private Healthcare
• Onsite Gym

Zachary Daniels are partnered with a fast-growing online fashion retailer specialising in trend-led clothing, offering a wide range of styles at accessible prices.

We're looking for a commercially minded CRM Executive to join their growing e-commerce fashion team and take ownership of the day-to-day customer communications. This is an exciting opportunity for someone with hands-on CRM experience who is passionate about customer engagement, email marketing and using data to drive repeat purchases and revenue.

• Own the day-to-day management of CRM and email marketing activity through Klaviyo.
• Plan, build and deploy engaging email campaigns across key customer audiences.
• Manage communications around new collection launches, product drops, promotions, sales, events and key trading moments.
• Develop and manage customer segments and audiences to deliver increasingly relevant and personalised communications.
• Identify opportunities to expand audience segmentation and improve customer targeting.
• Write engaging, commercially focused email copy that reflects the brand tone of voice.
• Create and build email campaigns, working with the organic and creative teams where additional design or content support is required.
• Monitor campaign performance and use insights to improve engagement, conversion and revenue.
• Analyse key CRM metrics including open rates, click-through rates, conversion, revenue and customer engagement.
• Work with existing automated customer journeys and identify opportunities to optimise and expand lifecycle communications.
• Support the development of the wider CRM strategy as the business scales.
• Test different messaging, creative, audiences and campaign approaches to continually improve performance.
• Maintain high standards across campaign planning, scheduling, segmentation and database management.
• Collaborate closely with e-commerce, marketing and organic teams to ensure CRM activity supports wider commercial priorities.

• Previous experience in a CRM, email marketing or e-commerce marketing role.
• Hands-on experience using Klaviyo.
• Experience planning, building and sending email campaigns.
• Strong understanding of customer segmentation and audience targeting.
• Strong copywriting skills with the ability to create engaging, commercially focused email content.
• A good understanding of the e-commerce customer journey and how CRM can support acquisition, conversion and retention.

• Join a fast-growing, ambitious fashion e-commerce brand.
• Take ownership of CRM and help bring the function further in-house.
• Have a direct impact on customer engagement, retention and revenue.
• Work hands-on with Klaviyo across campaigns, audiences and customer journeys.
• Build and expand sophisticated customer segmentation and personalisation.
• Get involved in exciting activity including collection drops, launches, sales and events.