Senior Paid Media Executive

Senior Paid Media Executive
- Fast-growing fashion brand

• Salary
  - Upto 38k
• Location
  - Manchester
• 50% staff discount
• Payday events
• 25 days holiday plus bank holidays

Zachary Daniels are partnered with a fast-growing founder-led premium womenswear brand with a strong presence in the UK and an increasingly global customer base.

We're looking for a highly hands-on Paid Media Manager to take ownership of our paid media strategy, performance and day-to-day execution across Meta, Google Ads, Tik Tok and Pinterest. This is a key role within the business, sitting at the heart of our commercial, creative and e-commerce teams.

• Own the day-to-day management of paid media across Meta, Google Ads, Tik Tok and Pinterest
  .
• Build, launch, manage and optimise campaigns across Paid Social, Search, Shopping and Performance Max.
• Manage budgets and pacing in line with revenue, ROAS, CPA and wider trading targets.
• Monitor key performance metrics including ROAS, CPA, MER, CTR, CPC, CVR, CPM and revenue
  .
• Identify performance issues and take action across budgets, bidding, audiences, creative, placements and campaign structure.
• Translate trading priorities including new launches, new-in, best sellers, seasonal moments and promotions into effective paid media campaigns.
• Analyse product and category performance to identify opportunities to scale or reduce investment.
• Partner closely with E-commerce and Creative teams to align paid activity with commercial priorities.
• Work closely with Creative, Influencer and UGC teams to develop high-performing, platform-native paid creative.
• Analyse performance across creative concepts, hooks, formats, creators, messaging, products and offers.
• Own weekly and monthly paid media reporting.
• Clearly communicate performance, insights, challenges and recommended actions.
• Analyse data across advertising platforms,
  GA4, Shopify and blended business metrics
  .

• 3+ years' hands-on paid media experience
  , ideally within e-commerce.
• Strong experience managing Meta Ads and Google Ads
  .
• Experience across additional paid social channels, particularly Tik Tok and Pinterest.
• Proven experience managing multiple paid channels independently.
• Experience managing meaningful paid media budgets against ROAS, CPA and revenue targets
  .

• Own the Paid Media function - take full ownership of strategy, performance and day-to-day execution.
• Real autonomy - make decisions, test ideas and shape the paid media strategy without layers of sign-off.
• Significant commercial impact - directly influence revenue, customer acquisition and profitable growth.
• Multi-channel ownership - work across Meta, Google, Tik Tok and Pinterest.
• Shape creative strategy - work closely with Creative, UGC and Influencer teams to develop high-performing campaigns.

BH37415