Social Media Manager

Who We Are

Ultimate Performance was founded for one simple reason. We wanted to create the most effective method of personal training. On a journey that started with one small gym in London, today we are operating 26 gyms across 9 countries in some of the biggest cities in the world.

To put it simply, we are obsessed with improving what we offer, and with remaining at the forefront of forward-thinking, real-world applications of all aspects of physical conditioning. We eat, sleep, and breathe health and fitness. We are constantly driven by the incredible sense of fulfilment we feel when we help someone achieve their goals, no matter if they are an elite athlete or a middle-aged housewife.

We believe that any can positively change themselves and their bodies, and we will move heaven and earth to ensure that each person who enters our premises leaves feeling happier, more confident, and healthier.

We are here to get a very specific job done. That job is the one that you set for us, to achieve your own unique version of improved health, fitness and/or physical appearance. We don’t stand back; in fact, we get stuck right into every aspect of your life that you are prepared to open up to us. No other way is appropriate for the commitment and investment that you should be making in your health.

We’re looking for a Social Media Manager to help take our brand to the next level.

This is a hands‑on role for someone who knows how to make social work for a brand, not just create content for content’s sake. You’ll be responsible for growing our Instagram and Linked In presence, increasing our visibility, building meaningful relationships with creators and turning our trainers into credible, compelling voices for U.P.

You’ll be close to the action: visiting gyms, capturing content, working directly with trainers and creators, spotting opportunities and using data to understand what’s driving growth.

If you’re commercially minded, creatively sharp and know what it takes to build a brand people want to follow, we’d love to hear from you.

• - Own the growth of U.P.’s Instagram and Linked In channels, with accountability for reach, follower growth and audience quality.
• - Use social to increase awareness, visibility and reputation for the U.P. brand.
• - Build and manage a forward-looking content calendar that creates a consistent and recognisable presence.
• - Use performance data and insights to continually improve what we do.
• - Create and coordinate high-quality content across Instagram and Linked In, from trainer-led and educational content to brand storytelling and relevant trends.
• - Get out into our gyms and capture content yourself, including reels, stories and trainer filming sessions.
• - Develop recurring content formats that build recognition and consistency.
• - Ensure everything we publish feels unmistakably U.P. and meets our brand standards.
• - Own daily community management across Instagram and Linked In.
• - Engage with audiences in a specific, relevant and authentic way.
• - Proactively engage with industry content, conversations and voices to extend U.P.’s reach.
• - Identify and proactively target creators who are a strong fit for the U.P. brand.
• - Own creator outreach and maintain a clear pipeline of opportunities and responses.
• - Lead the onboarding of new creator partners, ensuring they understand our brand, method and tone.
• - Build genuine, long-term relationships that go beyond a single post or campaign.

Our trainers are some of our strongest brand assets. You’ll help turn their expertise and personalities into content that people want to engage with.

• - Build and maintain a pipeline of trainer-led content.
• - Identify trainers who can become credible voices for U.P.
• - Brief and support trainers…