Senior Influencer & Affiliate Executive

Reporting to: CEO and Global Head of Marketing & Brand

We are looking for a Senior Influencer & Affiliate Executive to lead Kaiia’s influencer and affiliate strategy, with a strong focus on Tik Tok and social commerce growth.

This role will be responsible for driving revenue and brand impact through creator partnerships, affiliate programmes, seeding and Tik Tok Shop activity. With Tik Tok at the centre, this role will build and scale a high-performing creator and affiliate ecosystem that delivers both commercial performance and cultural relevance.

Working closely with marketing, ecommerce and merchandising, this role will take ownership of creator growth, affiliate performance, agency management and campaign participation across Tik Tok Shop and wider social platforms.

This role will work alongside the Tik Tok Live Executive, who will continue to manage the day-to-day execution of Tik Tok Lives.

This position will remain focused on creators, affiliates and social commerce growth, rather than live operational management.

• Lead Kaiia’s creator and affiliate strategy with a strong focus on Tik Tok and social commerce
• Build and scale a high-performing creator and affiliate network
• Develop recruitment, activation and retention plans for creators and affiliates
• Identify high-potential creators who can drive both revenue and brand visibility

• Drive Tik Tok Shop growth through creator-led content and affiliate activity
• Manage participation across Tik Tok affiliate mechanics including Open, Target and Tap
• Work with internal teams to identify hero products and key conversion drivers
• Track and optimise creator performance based on engagement, conversion and revenue
• Lead large-scale creator outreach and product seeding programmes
• Build strong relationships with creators, agents and affiliate partners
• Ensure creators are aligned to campaigns, launches and key trading moments
• Maximise output of high-performing, product-led content

• Manage affiliate agencies and external creator partners
• Recruit and activate creators through agency networks
• Identify new partnership opportunities to scale the creator ecosystem

• Lead creator participation across launches, campaigns and peak trading periods
• Align creator activity with brand strategy and ecommerce priorities
• Support platform-first opportunities and social commerce initiatives

• Support creator and affiliate expansion across Ireland, Europe and the US
• Identify creators and communities to support international growth

• Build and nurture a strong creator community around the Kaiia brand
• Support ambassador-style programmes, events and long-term creator relationships

• Proven experience in creator, affiliate or social commerce roles
• Strong experience with Tik Tok creators and Tik Tok Shop
• Deep understanding of affiliate programmes and creator monetisation
• Experience managing outreach, seeding and creator relationships at scale
• Commercial mindset with a focus on revenue and performance
• Highly organised with strong attention to detail
• Strong communication and relationship-building skills
• Data-driven approach with the ability to optimise performance

• Growth of the creator and affiliate network
• Revenue generated through creator and affiliate activity
• Performance of Tik Tok Shop and creator-led campaigns
• Creator engagement, retention and output
• Contribution of Tik Tok Shop to overall business growth
• International creator activation and sales