Content & CRM Manager

Based Manchester – Primary Office :
Leeds

Requirement to be in Leeds office once per week minimum on Mondays.

For this role you will need a either a portfolio or proof of work in the early stages of the process

Role Purpose

The Content & CRM Manager will own Horizon's content engine and the day-to-day operation of

Hub Spot across Marketing.

The role is responsible for turning Horizon's strategy, product roadmap, client successes and market expertise into high-quality content, campaigns and nurture journeys that build visibility, support sales conversations and generate demand.

Working closely with the Marketing Manager, Director of Marketing, Revenue Growth, Client Strategy and Product teams, the Content & CRM Manager will manage the full content process from planning and creation through to publication, distribution, automation and measurement.

The role combines strong editorial judgement and hands-on content creation with practical CRM and marketing automation capability. It will also own routine website publishing and ensure that campaign and lead data is organised, useful and acted upon.

This is a delivery-focused role for someone who can extract ideas from busy subject-matter experts,

create polished assets in different formats and use Hub Spot to move audiences from initial interest

towards a meaningful sales conversation.

• Own the detailed content and editorial calendar within the wider marketing plan.
• Develop content themes aligned to Horizon's commercial priorities, target sectors and product roadmap.
• Plan content for different audiences and stages of the buyer journey.
• Maintain a balanced pipeline of thought leadership, product, sector, client and campaign content.
• Identify opportunities to repurpose core ideas across multiple channels and formats.

• Write, edit and publish articles, insight pieces, reports, guides, newsletters and opinion content.
• Own the production of the Horizon Intelligence Brief and other recurring editorial formats.
• Interview leaders, product specialists and client teams to turn their expertise into accessible content.
• Support senior leaders with Linked In posts, articles, speaking content and personal thought leadership.
• Maintain a consistent voice and apply Horizon's narrative, positioning and messaging accurately.
• Use AI tools appropriately to improve research, drafting and repurposing while retaining editorial judgement and quality control.

• Own Hub Spot's day-to-day marketing operation, administration and continuous improvement.
• Build and manage marketing emails, lists, forms, landing pages, workflows and automation.
• Maintain audience segmentation, consent, campaign structures and marketing data quality.
• Manage lead capture, nurture activity, scoring and handover processes with Sales.
• Create practical campaign and contact dashboards for Marketing and Revenue Growth.
• Document key processes and help colleagues use Hub Spot consistently.

• Turn campaign briefs into channel plans, content assets and Hub Spot journeys.
• Build email sequences and follow-up programmes for campaigns, events, webinars and content downloads.
• Coordinate audience selection, testing, scheduling and campaign quality assurance.
• Monitor engagement and conversion, and recommend changes during and after campaigns.
• Ensure leads and engagement signals are visible to Sales and supported by agreed follow-up actions.

• Own routine website content management and publishing.
• Create and update campaign pages, product pages, case studies, articles and forms.
• Work with the Marketing Manager and external partners on website…