PPC Executive | Lookfantastic

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin,with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Why be a Paid Media Executive at THG Beauty?

Performance of regional paid media activity. Delivering reporting and insights back into the territory teams. Supporting the Paid Media Manager with account excellence to aid business growth.

As Paid Media Executive, you’ll:

Key Responsibilities:

• Use data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month.
• Support the global paid media strategy, ensuring best practice is being followed.
• Specifics of account management and optimisation include Campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets.
• Constant optimisation of campaigns to agreed revenue and ROI targets.
• Collaborating with wider teams across SEO, CRM, Affiliates, UX, CRO.
• Supporting the delivery of daily/weekly/monthly reports with context around performance, supporting with paid media forecast.
• Managing daily paid campaign spend to ensure optimum campaign performance.
• Conducting competitor research and analysis
• Reporting and analysis to show impact of work
• Challenging status quo and ensuring structures are in line with market best practices
• Discovering and putting forward strategic opportunities to develop Paid Media offering

KPI’s

• Paid performance of regional paid media performance, measured against COS%, NC and GP.
• Delivery of new campaigns, Keywords, Ad Copy across all relevant platforms.
• Reporting on performance, transparent communication back to the trading, buying and management teams.
• Driving better Revenue volumes within COS% targets, acquiring more New Customers within CAC targets.

Key behaviours

• Team player – able to collaborate across functions
• Initiative – able to think outside of the box
• Organised
• Pro-active and positive attitude
• Developing self and others
• Driven and goal orientated
• Can build strong relationships
• Can work cross functionally across teams

What skills and experience do I need for this role?

• Prioritise,structure work& effectively manage time
• Capability with key marketing platform technologies
• Excellent communicator –able to give clarity and provide detail on insights
• Ability to form good working relationships with internal teams
• Critical thinker and problem-solving skills

What’s in it for me?

• Access bespoke development programmes that have been designed and developed by…