Head of Brand & Content

Location: Abbey Hey, Greater Manchester, GB, M18 8

Start Date: T00:00:00

Final date to receive applications: T11:02:17.863

Company: Grant Thornton

At Grant Thornton we do things differently - looking to the future, driving ambitious growth and pioneering positive change in our industry. Providing audit, tax and advisory services, we empower clients through strategic insight, curiosity, and genuine partnership. And we empower our people with real opportunity, an inclusive culture and work life balance. A true alternative. With over 5,000 people in the UK, and a presence in 150 global markets, we re on an ambitious journey, from great to exceptional, and we need the best people to help us achieve our potential.

And with that comes the opportunity to help redefine what our industry looks like, and what you want from your career.

NEW GROUND WON'T BREAK ITSELF. Every day our teams help people in businesses and communities to do what is right and achieve their goals.

The Commercial Growth & Strategy (CGS) function drives the firm s growth agenda, and Brand & Content sits at the heart of it: shaping how Grant Thornton shows up in a crowded market, and making sure our brand and content stand out rather than blend in. You ll work closely with Digital Marketing, Communications and teams across the firm to bring brand strategy and content together under one roof.

We re happy to talk flexible working and consider reduced hours and job shares, we ll support you to balance your work and life.

• Own brand strategy, identity and governance for GT UK, making sure everything from campaigns to internal communications is consistent, distinctive and true to who we are.
• Lead our content strategy and content team, setting editorial and creative standards across thought leadership, campaigns, digital and social.
• Shape how AI is used in content production, deciding what s AI-drafted, human-led or a mix of both, and keeping our tone of voice consistent whichever route we take.
• Partner closely with the Head of Digital Marketing on a shared social media roadmap, and work jointly on how the firm shows up in AI-driven search and answer engines.
• Build relationships with senior stakeholders across the business, and represent brand and content in the governance forums that shape our wider commercial strategy.

Joining us as a Head of Brand & Content, the minimum criteria you ll need is significant senior brand and content leadership experience, ideally spanning both disciplines. It would be great if you had some of the following skills, but don t worry if you don t tick every box, we ll help you develop along the way.

• Experience leading brand strategy and governance, ideally across more than one entity or market.
• A strong content leadership background, spanning content strategy, video, social and SEO/AEO.
• Some experience designing AI-augmented content workflows, or a genuine appetite to build this from a strong content foundation.
• Comfortable working across multiple countries and stakeholder groups, ideally with some multi-market experience.
• A collaborative style, confident partnering closely with Digital Marketing and Communications on shared channels like social media.

Embracing uniqueness, the culture at Grant Thornton thrives on the contributions of all our people, we never settle for what is easy, we look beyond to deliver the right thing, for everyone. Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential.

Our open and accessible culture means you ll interact with leaders who are…