Head of Demand Generation
Listed on 2026-10-21
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Marketing / Advertising / PR
Marketing Strategy, Marketing Management, Sales & Marketing, Marketing Communications
Location: Manchestercitycentre,4daysperweekinoffice
Salary: c.£70,000-£80,000
Bonus: Performance-related
About the RoleWe’rehiringaseniordemandgenerationleadertotakefullownershipofthefunction,fromshapingclientstrategythroughtomakingsuretheworkgetsdeliveredandcreatesmeasurablecommercialvalue.
Thisisabroadroleratherthananarrowperformancemarketingposition.
You’llworkacrossproposition,channels,CRM,automation,lifecycle,lead management,saleshandoverandmeasurement,whilealsoleadingseniorclientconversationsandbringingmorestructuretohowworkisprioritisedanddelivered.
Therolewillsuitsomeonewithstrong B2
Bdemandgenerationexperience,ideallygainedacrossbothagencyandin-house environments.
You’llneedtobecomfortablemovingbetweenstrategyandexecution,challengingbriefswhenneeded,makingdecisionswithincompleteinformationandkeepingmultipleclientwork streamsmoving.
Youwon’tbeexpectedtobuildalargepermanentteamfromdayone.
Instead,you’lluseamixofinternalcapability,AI,freelancersandspecialistpartners,addingpermanenthireswherethereisaclearcommercialcase.
- End-to-enddemandgenerationstrategyanddelivery
- Seniorclientrelationshipsandstrategicconversations
- CRM,automation,lifecycleandleadmanagement
- Marketing-to-saleshandoverandrevenuealignment
- Prioritisationanddeliveryacrossmultipleworkstreams
- Developmentofthewiderdemandgenerationproposition
- UseofAI,freelancersandspecialistpartnerstoimprovedelivery
- Strong B2
Bdemandgenerationexperience - Broad,multi-channelmarketingknowledgeratherthanasingle-channel specialism
- PracticalCRM,automationandleadlifecycleexperience
- Strongcommercialjudgementandclient-facing confidence
- Comfortablebeinghands-onaswellassettingstrategy
- Agencyexperiencewouldbeparticularlyuseful
Inthefirstfewmonths,thefocuswillbeongettingcontrolofdelivery,givingclientsclearseniorownershipandcreatingamorereliableoperatingmodel.
Longer term,thegoalistobuildastrongerproposition,winmoredemandgenerationworkandcreateaclearerlinkbetweenmarketingactivityandrevenue.
Thehiringprocessincludesaninitialconversation,anin-personinterviewwithseniorleadershipandapracticaltaskbasedonarealisticdemandgenerationbrief.
We have an opening for a Head of Demand Generation in Manchester, England, United Kingdom within Marketing & Media.
If your experience matches this role, we encourage you to apply.
All applications are reviewed carefully by our team.
The position is based in Manchester, England, United Kingdom.
This opportunity is part of our work in Marketing & Media.
The advertised compensation is 70.000 - 80.000.
We aim to respond to suitable candidates as soon as possible.
Full responsibilities and requirements are described in the listing above.
Learn more about the Head of Demand Generation role in the description above.
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