Marketing Manager; Europe; THG Nutrition | Myprotein

About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.  

With us, you’ll go further, faster. What are you waiting for?

Job Title:

Marketing Manager – EU Reporting to:
Managing Director – EUTeam:
Myprotein EUCompany: THG Nutrition

Location:

THG HQ (WA15 0AF
), office based

Life at THG NutritionTHG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, My vitamins and MP Activewear. Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win.

These values shape how we work every day.

Job Summary Sitting within the Myprotein territory structure, the Marketing Manager – EU will plan and deliver localised marketing activity across our European markets. Working with the Managing Director – EU and central marketing teams, you will help drive traffic, sales and brand awareness across Myprotein websites, marketplaces and offline channels. You will use market insight and performance data to adapt campaigns for local audiences while maintaining a consistent global brand.

Key Responsibilities Marketing strategy:
Develop and execute local marketing plans for EU markets in line with territory goals and global brand objectives. Identify consumer trends and market opportunities to shape campaigns.

Digital marketing:
Coordinate with central teams across SEO, PPC, social media, email, content and affiliate marketing. Monitor acquisition, conversion and return on investment, and recommend improvements.

Campaign delivery:
Manage local campaign calendars, briefs and launches across relevant channels. Work with commercial and creative teams to ensure campaigns are timely, effective and locally relevant.

Brand management:
Partner with the central brand team to grow Myprotein’s presence across EU markets. Ensure local communications follow brand guidelines and reflect local consumer needs.

Budget and reporting:
Manage allocated marketing budgets, track spend and report on campaign performance against agreed targets.

Collaboration:

Build strong working relationships with central teams and local stakeholders to deliver coordinated activity across markets.

Qualifications Degree in Marketing, Business or a related field, or equivalent practical experience.

At least 4 years of marketing experience, ideally in e-commerce, health and wellness, or a related consumer sector.

Experience planning and delivering digital campaigns across multiple European markets.

Understanding of how language, culture and consumer behaviour affect local marketing performance.

Strong analytical skills and confidence using data to improve campaigns.

Excellent communication, stakeholder management and project management skills.

Experience with tools such as Google Analytics, CRM platforms, SEO tools and social media management platforms.

Ability to manage multiple campaigns and deadlines in a fast-moving environment.

What’s in it for me? Career Development Access bespoke development programmes that have been designed and developed by our in-house L&D team. Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. Enhanced Leave 25 days annual leave plus bank holidays. Don’t want to work on your…