Senior Brand Manager – Tattu Dubai

Reporting to:
Sales & Marketing Director

Location:

Manchester, with regular UK travel

Salary Package:

Up to £45 plus tronc (total package up to 60k)

Tattu is a modern asian dining experience, renowned for its distinctive interiors and immersive guest experiences. With an established portfolio of restaurants across the UK and a growing international presence, this is an opportunity to play a leading role in the next stage of Tattu’s development.

The Senior Brand Manager will take strategic ownership of the Tattu brand, leading its positioning, marketing strategy and commercial activation across the UK and international markets.

Reporting to the Sales & Marketing Director, the role will be responsible for developing and delivering the annual brand plan, managing significant marketing budgets and ensuring that all activity contributes to brand growth, guest acquisition, bookings and revenue.

The Senior Brand Manager will provide clear leadership to the marketing team and coordinate internal departments, restaurant teams, agencies and commercial partners. They will act as the senior day-to-day authority for the brand, ensuring work is strategically aligned, commercially effective and delivered to the highest standard.

This is a senior, highly visible role requiring strong strategic judgment, creative leadership and the ability to turn ambitious ideas into measurable commercial results.

• Take ownership of the development and implementation of the annual Tattu brand and marketing strategy.
• Translate the company’s wider commercial objectives into clear brand priorities, campaigns and market-specific plans.
• Define and continually evolve Tattu’s positioning, proposition, audience strategy and key messages.
• Act as the senior brand guardian, ensuring Tattu is represented consistently and distinctively across every guest touchpoint.
• Identify emerging consumer behaviours, cultural trends and market opportunities that can strengthen the brand.
• Provide well-considered strategic recommendations to the Sales & Marketing Director and senior leadership team.
• Maintain a strong understanding of the competitive landscape across premium hospitality and luxury lifestyle sectors.

• Develop marketing plans that directly support bookings, revenue, guest acquisition, retention and frequency.
• Take ownership of Tattu’s marketing budget, ensuring investment is prioritised effectively and controlled responsibly.
• Establish clear objectives, KPIs and reporting structures for all major marketing activity.
• Analyse performance across paid media, CRM, social media, website, PR, partnerships and local marketing.
• Use data, guest insight and market intelligence to inform decisions and optimise activity.
• Present clear performance updates and commercial recommendations to senior stakeholders.
• Challenge activity that is not delivering sufficient brand or commercial value.

• Lead the development of integrated brand campaigns across paid, owned, earned and in restaurant channels.
• Own the strategic direction of seasonal campaigns, menu launches, restaurant openings, events and major brand moments.
• Set the campaign proposition, audience, objectives, channel strategy and measurement framework.
• Ensure campaigns are delivered accurately, on time and within budget.
• Oversee detailed campaign plans while delegating appropriate elements to the wider team.
• Maintain a forward-looking marketing calendar that balances long-term brand building with immediate commercial priorities.
• Lead post-campaign reviews and ensure learnings are carried into future activity.

• Set…