Marketing Insight Analyst

Marketing Insight Analyst

Marketing Effectiveness & Analytics

Join the team at the heart of understanding how marketing activity drives commercial performance across Awaze’s portfolio of brands. As Marketing Insight & Analytics Manager, you will be the analytical engine behind two connected areas of the team: commercial marketing insight – how our marketing plan, targets, and forecasts are tracking – and marketing performance insight – what is driving movements in bookings, revenue, and paid media efficiency, and why.

You will support the Marketing Effectiveness & Analytics lead providing the hands‑on analysis, reporting, and investigation that keeps both areas running through a period of maternity cover. You will become the team’s go‑to expert on our marketing database and dashboards – the person who knows what the data means, which metrics matter, and how to get from a question to an answer.

This is a broad, hands‑on, mid‑level role, with the Marketing Effectiveness & Analytics lead providing context, and ownership of senior stakeholder decisions.

Reporting directly to the Marketing Analytics & Effectiveness Lead, you will ensure the business has a trusted, commercially meaningful view of marketing performance. You will own the accuracy, consistency and interpretation of marketing performance reporting and analytical outputs, getting beneath movements in bookings, revenue and channel efficiency to explain what changed, why it changed and what action should follow.

You will work closely with the Senior Marketing Analytics Manager, who leads strategic commercial planning, the bottom‑up forecast and the senior performance narrative. Your role is to provide the analytical depth behind this work: understanding what is genuinely happening within each channel, identifying the drivers of performance and providing the evidence and insight that shape strategic recommendations.

This goes beyond producing reports or completing predefined analysis. You will independently identify the questions that matter, determine the analysis required, challenge misleading or incomplete interpretations, and turn complex marketing, customer and commercial data into clear implications and recommended actions for stakeholders across Paid Media, Finance and Commercial.

• Become the team’s go‑to expert on the marketing performance cube and its supporting dashboards, which bring together tracked performance metrics such as sessions, bookings, channel activity and booking behaviour. Understand how the data is structured, how each metric is defined and how to use it to answer commercial performance questions.
• Guide the wider team on reporting – advising on the right metrics to report, how to interpret them, and where reported numbers can mislead
• Use the marketing performance cube to identify what is driving changes across brands, channels, source markets, destinations and regions; translate the findings into clear commercial implications and recommended actions, working with the relevant teams to track whether those actions improve performance.
• Diagnose movements in sessions, bookings, conversion, revenue, spend, contribution, CPB, IPB, and ROI, separating genuine performance drivers from normal volatility and reporting noise
• Analyse audience profiles, customer behaviour, and market trends to identify shifts in demand – and what they mean for where and how we market
• Evaluate campaigns and marketing efficiency, connecting paid media activity with demand, seasonality, pricing, and availability
• Reconcile differences between platform reporting, GA4, attribution outputs, and internal bookings and revenue data, flagging where tracking or methodology may distort conclusions
• In…