Ecommerce Digital Consumer & Performance Marketing Manager

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

The Ecommerce Digital Consumer Experience & Performance Marketing Manager is responsible for driving sustainable ecommerce growth across performance marketing, CRM, onsite merchandising and UX. Combining commercial leadership, customer insight and data-led decision-making, the role leads the team and works cross-functionally to increase traffic, conversion, customer retention and revenue while delivering a seamless digital customer experience.

• Own the UK performance marketing strategy across Paid Search, Paid Social, Display, CRM, and Affiliate channels.
• Manage and optimise the paid media budget to deliver against traffic, revenue, CPA, and ROAS targets.
• Lead the local relationship with global teams by acting as an internal agency, ensuring day-to-day account management aligns with UK strategy, budgets and performance targets.
• Identify scaling opportunities while maintaining efficiency and profitability.
• Lead testing strategies across channels, creatives, and audiences.

• Own forecasting across key ecommerce metrics: revenue, traffic, and conversion rate to ensure the net sales targets are achieved.
• Monitor performance vs plan and proactively identify risks and opportunities.
• Develop clear reporting and dashboards to drive decision‑making.
• Working closely with the Ecommerce Director and Sr Merchandiser to ensure the connection between the trading calendar, onsite campaigns and marketing.

• Lead, manage and develop the CRM & Loyalty Manager, providing clear direction, support, and accountability for delivery of the CRM strategy.
• Oversee CRM campaign planning, customer segmentation, lifecycle automation, and loyalty activity to support commercial objectives.
• Partner with the global CRM team to deliver the global strategy while maximising the value of the local customer database.
• Drive customer retention, repeat purchase rate and lifetime value, ensuring CRM activity is aligned with the trading calendar and acquisition strategy.

• Manage the Onsite Merchandiser and support their development, ensuring effective execution of the onsite merchandising and trading strategy.
• Oversee the use of data and customer insights to optimise product ranking, category performance, search, navigation and onsite promotions, maximising sales and commercial performance.
• Drive revenue, conversion and average order value through performance analysis and a test-and-learn approach, ensuring onsite activity is aligned with the marketing & merchandising teams, and the wider trading calendar.

• Build a high‑performing team that delivers against commercial priorities.
• Partner with key internal stakeholders to develop and deliver integrated growth strategies.
• Act as the local subject matter expert for the UK digital business.

• Proven experience in an ecommerce, digital trading, or growth role, with ownership of performance marketing, CRM, and onsite merchandising
• Strong track record of delivering against key ecommerce KPIs including revenue, traffic, conversion rate (CVR), CPA, and ROAS
• Highly analytical, with experience in forecasting, trading analysis, and translating data into clear commercial actions.
• Deep understanding of performance marketing channels (Paid Search, Paid Social, Affiliates, Display) and CRM/lifecycle marketing strategies.
• Experience working cross-functionally with brand, global, and…