Influencer Manager

Hybrid: Tuesday Wednesday, and Thursday in the office

Welcome to New Gen
a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London, Manchester, and New York.

We partner with leading brands to shape culture, tell stories that matter, and harness the power of social-first creativity and creators to drive meaningful impact.

As a fast-growing agency with a collaborative, ambitious spirit, we bring together data, strategy, creativity, and innovation to deliver work that cuts through, connects, and creates conversation.

Founded by our 30-under-30 co-founders, New Gen is an independent agency working with some of the world’s biggest brands. Privately owned and built to challenge big networks and stale traditional agencies, we move fast, live social, and believe fresh ideas are the only way to deliver work consumers care about.

Our work is trusted by global brands including Pepsi, Samsung, Amazon, SEGA, and Cash App
. Just as importantly, we’re the agency of choice for leading creators shaping culture today from KSI and Amelia Dimoldenberg to Pew Die Pie .

When the people driving conversations and influencing audiences trust us, it’s no surprise that the world’s most ambitious brands do too.

Energy – Get involved, be heard, and contribute. This isn’t the place for an easy ride — we want people who bring energy and ideas.

Quality – Quality comes first. If it doesn’t feel right speak up. Everything we create should push boundaries and break new ground.

Collaboration – We win as a team. No egos no judgment just support collaboration and collective success.

Creativity – We thrive on fresh thinking. New ideas and bold approaches keep us moving forward.

Partnership – Be a great partner to our clients. Everything we do should deliver on their objectives and create a positive collaborative experience. This is paramount.

We’re looking for a proactive socially native Influencer Manager to lead creator campaigns across multiple accounts. You will own day to day influencer strategy, creator sourcing and partnerships, and campaign delivery while working closely with account, creative and strategy teams. This role sits at the centre of New Gen’s creator work. You will manage creator relationships, oversee campaign execution and ensure campaigns deliver culturally relevant content and measurable results.

You are highly organised, culturally plugged in and confident managing both creators and clients. You understand how creator partnerships work commercially and how social first thinking translates into impactful campaigns.

• Manage influencer campaigns from brief through to reporting
• Own creator sourcing outreach negotiation and delivery
• Coordinate timelines approvals and deliverables across campaigns
• Ensure content is delivered on brief and on schedule

• Identify creators aligned to brand audiences and campaign objectives
• Build long term creator relationships across key platforms
• Lead negotiations contracting and compliance processes
• Work closely with talent agents and managers
• Work with strategy and creative teams to shape influencer led ideas
• Recommend creator mixes formats and platform approaches
• Ensure campaigns feel culturally relevant and socially native
• Support integration between influencer and wider social creative campaigns

• Oversee campaign reporting and performance analysis
• Track benchmarks and identify optimisation opportunities
• Present results and recommendations to internal teams and clients

• Maintain campaign trackers, documentation and workflows
• Ensure that the creator contracts, usage rights, and compliance processes are…