Paid Search Specialist

Reports to: CEO

Location: Manchester, hybrid (2 days a week in the office).

Compensation: £42,000 - £50,000 per year.

Bonuses: Significant individual bonuses tied to your team and the Google service, plus team-wide bonuses when we hit company milestones

Owning every pound our clients spend on paid media, on every platform, held to one leading our Meta strategy from day one and building and launching our Google Ads service in January 2027.

Solar on Steroids is a Manchester marketing agency and the UK's biggest solar marketing agency. We're behind roughly 3% of every solar installation in the country and have generated over £30m in sales for more than 60 installers. Every quote and sale we generate pulls through live onto our website, so there's nowhere to hide. That's how we like it.

Every client is directed & filmed on site every three months, our 25-strong editing team turns each shoot into 30+ ads, and we produce over 200 ads a week. Our own API feeds every quote and sale back into the ad account, so we optimize for cost per sale.

Solar on Steroids is the first business under the On Steroids brand. We've launched Windows on Steroids for window and door installers, with more home services verticals to follow. Our core service is one thing done exceptionally well: high-production video ads for ambitious home services businesses. Around it, we're building a small set of services that solve the next problems our clients hit as they grow.

Reporting to our CEO, you'll lead our Google strategy and a team of three remote media buyers running around £250,000 a month in ad spend. Around 70 clients already trust us with their Meta marketing already, we announce our Google Ads service on 27 November 2026, and it launches in January 2027.

Most people in this seat inherit a team and some accounts and are asked to keep them ticking over. You inherit a Meta operation that already works, and the mandate to take it onto every other channel. We're looking for someone with significant hands-on Google Ads experience, strong measurement skills and the appetite to build a service from the ground up.

• Own our Meta strategy: how we structure, test, allocate budget, kill and scale across every client account. Raise the bar on accounts that already perform and make sure none are left behind.
• Ensure our Meta strategy remains market leading based on best practices and new updates.
• Coach our three remote media buyers: set the standard, coach them and balance their books of accounts.
• Build and launch the Google Ads service: the offer, account structures, tracking, playbooks, onboarding and reporting, starting with Search and Local Services Ads.
• Run the first Google accounts yourself and prove the service works before it scales.
• As Google grows, hire the media buyers and account managers to run it, and decide how many accounts each person can hold properly.
• Expand into every channel worth being on, including You Tube, Microsoft Ads and ChatGPT ads, deciding what is worth testing and when.
• Work with sales and our client success managers so clients see what Google can do for them, and every account on every platform delivers results worth keeping.
• Lead the people in the accounts, and get into the accounts yourself whenever it matters. Client success managers own the day-to-day client relationship.

• Day one: own the Meta strategy.
• Before January 2027:
  Google service built, with clients lined up from the November announcement.
• January 2027:
  Google launches, with the first accounts run by you.
• Twelve months in: 50 clients on Google, and one standard across every channel.
• Enjoy the numbers, know noise from signal, and make decisions quickly;
• Have opinions about how Meta and…