Senior Marketing Executive

The Growth Company’s (GC) Marketing team has a new opportunity for a Senior Marketing Executive to join the team. In this dynamic role, you will support the Content Marketing Specialist in planning and delivering impactful marketing activities, taking ownership of key projects and work streams. You will create high-quality, industry-relevant marketing content, manage relationships with external partners, and collaborate with internal and external stakeholders to coordinate and deliver marketing campaigns effectively, on time, and within budget, while ensuring marketing best practice is maintained throughout.

• Support the planning, delivery and optimisation of targeted marketing campaigns that generate leads and raise awareness of GM Business Growth Hub services. Key focus on Innovation.
• Create engaging digital and offline marketing content, including email campaigns, newsletters, website content, social media activity, and promotional materials for a range of audiences.
• Monitor, analyse and report on marketing performance, using data and insights to improve campaign effectiveness, client engagement, and return on investment.
• Build and manage relationships with partners, suppliers, internal and external stakeholders, ensuring marketing activities are delivered on time, within budget and to a high standard.
• Support website management, CRM utilisation, and marketing administration, ensuring online content remains accurate, up to date and aligned with organisational objectives.
• Collaborate with internal teams to develop communications, case studies and campaigns that strengthen brand awareness and encourage cross-organisational engagement.
• Assist with event promotion and lead generation activities, tracking outcomes and supporting the continuous improvement of marketing activity.
• Stay informed on industry trends, market developments and emerging opportunities to expand reach and strengthen marketing impact.

• You have relevant experience working in a marketing role within either the public or private sector.
• You are an excellent communicator who can confidently engage with stakeholders, partners, suppliers, and colleagues at all levels.
• You are highly organised and able to manage multiple projects simultaneously in a fast-paced environment.
• You take a proactive and solution-focused approach, working effectively both independently and as part of a team.
• You are passionate about supporting business growth, innovation, and economic development across Greater Manchester.
• You are results-driven, adaptable, and committed to delivering high-quality work with strong attention to detail.

• Strong copywriting and content creation skills, with experience producing compelling marketing materials across multiple channels.
• Experience managing digital marketing platforms, including CMS, email marketing systems, social media scheduling tools and Google Analytics.
• Good understanding of marketing planning, SEO and PPC, with the ability to support campaign development and optimisation.
• Strong analytical skills, with the ability to interpret marketing data and make informed, evidence-based recommendations.
• Experience managing relationships with external agencies, contractors, and marketing suppliers.
• Excellent project management, budgeting, and organisational skills, with the ability to meet deadlines and prioritise competing demands.
• Proficiency in CRM systems, Microsoft Excel, and marketing measurement tools.
• Degree qualified or able to demonstrate equivalent practical marketing experience.