Content creator; TikTok

You'll be joining reasn at a pivotal point as we move into Autumn Winter, with real ownership over a platform the founders and business care about, and a genuine hands-on role at the heart of our content output. You'll work closely with a small, fast-moving marketing team and have direct contact with our founders.

We're looking for a Content Creator to take full ownership of reasn's Tik Tok channel including strategy, content, and community - while also being a hands-on creator across the wider business. This isn't a production or editing support role: you'll own Tik Tok end-to-end, and you'll be confident and comfortable on camera yourself, appearing as a face of the brand alongside our product and community content.

Beyond Tik Tok, you'll be a core part of our content engine working closely with our Social executive: creating high volumes of content across formats, working directly with our founders on shoots and appearances, producing Instagram stories content, and stepping in to help with Instagram when necessary. Each platform has its own strategy, calendar, and voice built for how that platform works, not repurposed from the other but content creation itself is a shared, collaborative effort.

– Own Tik Tok content strategy end-to-end: trends, formats, sounds, and posting cadence.

– Build and manage the Tik Tok content calendar.

– Translate wider brand campaigns and moments (e.g. seasonal launches, brand anniversaries) into Tik Tok-native activations, rather than repurposing Instagram assets

– Report on Tik Tok performance and use the data to keep evolving the strategy.

– On-camera presence: confident appearing as a face of the brand in talking-head, POV, and trend-led formats

– Shoot and edit native Tik Tok and Instagram content, working quickly and reactively to trend.

– High-volume output: create at pace across formats, keeping up with the volume a social-first brand need.

– Founder collaboration: work directly with Adam and Perrie to plan and shoot content featuring them.

– Collaborate with the wider marketing team on shoot days and brand content, alongside our freelance content creator where relevant

– Manage day-to-day community engagement on Tik Tok such as comments and direct messages.

– Keep a pulse on culture and competitor activity on the platform

– A genuine understanding of Tik Tok as a platform, not someone repurposing content built for Instagram.

– Comfortable and confident being on camera; this is a non-negotiable part of the role.

– Experience creating and growing content on Tik Tok, personally or professionally.

– Self-directed - able to own strategy and output without heavy day-to-day briefing.

– Strong instinct for trends, sound, pacing, and what makes content feel native rather than produced.

– Comfortable working in a fast-moving, founder-led business.

• – Bonus: experience or interest in women's lifestyle content.